Season 16 of the Indian Premier League has become a season of milestones for viewership week after week. The BCCI's decision to include 2 more teams from last season has helped to increase competition in the league and has helped the league to grow.
This year's first 57 IPL matches have received 471.4 million views so far, a remarkable record in the league's history and franchise cricket, according to Disney Star, the TV broadcasting rights holder of the league.
There is also a report from Disney Star that the company achieved 20.5 million new viewers during the recently concluded rivalry week of the IPL. Rivalry week is a new concept in the IPL, in which teams from the north and south of India square off against each other with some exciting promos.
This rivalry week was monitored by a concurrent audience of 30 million viewers throughout the week, with the highest of 47 million viewers for the game between Mumbai Indians and Royal Challengers Bangalore played, which Mumbai Indians won easily.
As it turns out, Disney's viewership statistics haven't stopped there this season, as they have also reported year-over-year (YOY) growth of 44 per this season.
With playoffs heating up, more records are likely to be broken
With the final coming up on Sunday, we can expect to see the viewership records continue as Chennai Super Kings' matches have drawn the biggest viewership and with their team making it to the final, we can expect there to be more big charts in IPL viewership.
With the victory against Gujarat Titans, Chennai Super Kings have secured their place in the finals, while Gujarat Titans will face the winner of the eliminator between Lucknow Super Giants and Mumbai India to determine who will join Chennai in the final.
As these exciting matches approach, surely we can expect much more exciting numbers in the final week of IPL.
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