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Aayush Yadav

Staff Writer

Aayush Yadav is a football nut, sports writer and Business Economics major from New Dehli, India. He is currently plying his trade in the arena of sports management, combining his love for the game with his profession. At the same time, we are lucky enough to have Aayush as a valuable member of our team, providing top quality content for our site. On top of the great work he does for us, Aayush has also been published on such esteemed sports sites as Sportskeeda and Khelnow. While football is number one for Aayush, it's not his only area of experise, as he takes a keen interest in the sports ing of cricket, boxing and MMA. Aayush is a depressed Manchester United fan hoping that the perceived turnaround at Old Trafford under Erik ten Hag won't prove to be a false dawn.

DAZN to broadcast pre-season friendlies free-to-air

Sports fans and sports betting enthusiasts are in for a treat as DAZN, the popular sports streaming service, has announced that it will broadcast a selection of pre-season fixtures for free. This move is set to provide an exciting opportunity for fans to catch their favorite teams from the top four European leagues in action.The free-to-air games will feature teams from all the top four European leagues. The matches will be streamed live and free of charge in several regions across the globe inc...

MLS and Walmart forge a groundbreaking partnership

Major League Soccer (MLS) has announced a multi-year partnership with retail behemoth, Walmart. This collaboration aims to enhance fan engagement initiatives both in-stadium and on digital platforms, marking an exciting new chapter for soccer fans across the United States.As part of the agreement, Walmart becomes an official partner of MLS and the Leagues Cup matches. The deal encompasses various aspects including in-stadium activations, merchandise sales, and other physical experiences designed...

Ad-funded streaming triumphs with UEFA Women’s Euro 2025

The UEFA Women's Euro 2025 matches has proven to be a significant driver of ad-funded streaming success, according to recent data from Yospace, a specialist in Dynamic Ad Insertion (DAI). The event saw an unprecedented number of ads stitched into live streams, surpassing any previous men's or women's football event.Yospace revealed that it stitched a staggering 6 billion one-to-one addressable advertisements across the duration of the tournament. This figure is derived from data collected from 5...

EBU secures free-to-air media rights for UWCL

The European Broadcasting Union (EBU) has recently acquired free-to-air (FTA) media rights for the UEFA Women’s Champions League matches, marking a significant development in sports broadcasting. This agreement, which extends until 2030, will see 26 EBU members broadcasting the competition across 24 territories.The group of broadcasters includes notable names such as Austria’s ORF, Germany’s ZDF, Netherlands’ NOS, Norway’s NRK and TV2, Portugal’s RTP, Spain’s RTVE and Switzerland's SRG SSR. The...

Nine Network expands coverage with DFB-Pokal and Premier League summer series

Australia's commercial broadcaster, Nine Network, has significantly expanded its soccer coverage. The network has acquired the rights to Germany's top knockout football competition, DFB-Pokal, and England’s Premier League Summer Series pre-season tournament. This move is part of Nine's strategy to establish itself as the "home of soccer" in Australia.The addition of these competitions comes after Nine recently bolstered its portfolio of football rights. The live coverage of the Premier League’s...