Amazon Prime Video UK

Despite initially being an on-demand entertainment platform, Amazon has made significant forays into the world of sports live streaming in multiple territories in recent years. In the UK in particular, Prime Video now airs live coverage of the UEFA Champions League, among other sports franchises.

Which football competitions does Amazon Prime Video show?

Prime Video has boosted its profile in the UK among football fans in recent years since it acquired the rights to have first pick of Tuesday night UEFA Champions League games until the quarter-finals of the competition.

What's more, Amazon Prime Video enables Ligue 1 fans to watch live matches via pay-per-view without even needing a Prime subscription. They air up to three matches per gameweek.

In the world of international football, Amazon Prime Video also shows coverage of UEFA Nations League matches, UEFA European Qualifiers for the 2026 FIFA World Cup and selected international friendlies involving UEFA teams.

The best TV packages to get Amazon Prime Video

There are no TV packages, per se, for Amazon Prime Video, as it’s a live-streaming-only service. However, there are different types of subscriptions.

A subscription to Amazon Prime costs £8.99 per month. Alternatively, you can save some money by opting for the £95 annual subscription.

For that, you get the regular benefits of Prime (free delivery, etc) but also access to Prime Video, and in turn, plenty of UEFA action from the Champions League to the Nations League and beyond.

On top of their basic subscription, which includes those aforementioned UEFA Champions League games, Prime Video also allows subscribers to add the discovery+ platform to their Prime Video deal, granting them access to all TNT Sports channels and a plethora of other live football in the process.

That means that on top of those selected Tuesday night games, with these add-ons, fans can use Prime to watch plenty more UEFA Champions League matches on TNT Sports via discovery+.

Best Amazon Prime Video Live Streaming Options in the UK 

Amazon Prime Video is an entirely live-streaming entity, which is not available on linear television. The only way to watch Prime Video is online with a stable internet connection on the device of your choice. There are no other options.

Can You Watch Amazon Prime Video Using a VPN?

Fans from around the world can watch football on the Amazon Prime Video live streaming platform with a Virtual Private Network (VPN).

Even if you don’t reside in the UK, you can access Prime Video football live streams wherever you are, with the help of a VPN. What’s more, with Prime Video holding football media rights across several territories, British consumers might be intrigued to check out what Amazon Prime Video has to offer elsewhere in terms of live football.

Assuming you have checked the rules and regulations regarding VPNs where you are and done your due diligence regarding the best VPN to go with, there’s little stopping you from accessing football live streams on Amazon Prime Video, wherever you may be.

Best Amazon Prime Video Football Pundits and Commentators

Amazon Prime Video brings in some outstanding talent to beef up its coverage of the Champions League, Ligue 1 and beyond.

In terms of hosts, Gabby Logan is often charged with directing proceedings.

She is often joined by the likes of Cesc Fabregas, Clarence Seedorf, Wayne Rooney and other greats. The likes of Theo Walcott, Daniel Sturridge and others often drop in also.

Jon Champion is among the big-name commentators who lend their voices to Prime Video's stellar football coverage in the UK.

Pros and Cons of Amazon Prime Video

The best thing about Prime Video is that it is contract-free and can be cancelled at any time. This enables many fans in the UK to use the service to follow the football when they want, and then be done with the service until it is needed again.

The downside could be the limited number of UEFA Champions League matches available to Prime Video subscribers, compared to those on TNT Sports, something which surely the platform will look to change in the coming years.

However, the acquisition of limited UEFA Champions League rights will go some way towards pleasing consumers.

FAQ: How to watch football on Amazon Prime Video

Q. How do I watch football matches on Amazon Prime?

A. You can watch football matches on Amazon Prime Video by subscribing to Prime Video, downloading the Prime Video app - available on most devices and app stores - and signing in.

Q. Is BT Sport free with Amazon Prime?

A. TNT Sports, formerly known as BT Sport, is not free with Amazon Prime. It costs an additional £30.99 on top of your existing Prime subscription to access the Discovery+ Premium platform, which in turn enables you to watch TNT Sports on Prime Video.

Q. How to watch football on Amazon Prime Video for free?

A. The only way to watch football for free on Amazon Prime Video is to start one of their 7-day or 28-day free trials at the right time, ahead of a UEFA Champions League midweek schedule or a run of UEFA Nations League games, or some other period with plenty of football. These trials do come along fairly frequently, even if you’ve used one before. Check on the Amazon website if you are eligible to get one, and if so, wait until a day or two before the game week starts and then sign up. Just remember to cancel your subscription before the free trial ends because it will likely auto-renew into a paid subscription following the end of the trial.

Q.  How to watch Premier League on Amazon Prime?

A. It is no longer possible to watch the Premier League on Amazon Prime, as from the start of the 2025-26 season, Amazon Prime Video does not hold any Premier League media rights in the UK.