Live Football on Channel 4
Channel 4 is a free-to-air, publicly owned television channel in the UK. It operates in England, Scotland, Wales and Northern Ireland. Despite being a public body like the BBC, it generates revenue from advertising, and falls under the umbrella of the Channel Four Television Corporation, a subsidiary of the UK government's Department for Digital, Culture, Media and Sport. Channel 4 is available on Freeview in the UK, as are other such channels like the BBC and ITV.