FotMob, a leading mobile live score app, has been announced as the official live score partner for the upcoming Sidemen charity football match. This partnership will see FotMob provide an array of features including live stats, commentary, player ratings and exclusive hosting of the Player of the Match vote.
The deal marks a continuation of FotMob's association with the Sidemen. Having held this role since 2022, FotMob has consistently provided fans with real-time updates and insights into matches involving the popular YouTube group. The upcoming charity match is set to benefit from this established partnership as well. As part of their comprehensive coverage for this eagerly awaited event, FotMob will be providing a host of features to enhance fan engagement. These include live stats such as expected goals (xG), match momentum, and heatmaps that offer a detailed analysis of the game's progress. In addition to this, they will provide individual player ratings based on performance, giving fans an insight into each player's contribution to the match.
To keep fans abreast with every moment of the game, real-time commentary will also be provided. Furthermore, FotMob is set to exclusively host the Player Of The Match vote - a unique opportunity for fans to voice their opinion on who they believe was the standout performer in the match.
Visibility at Wembley Stadium
In addition to these offerings, spectators at Wembley Stadium can expect visibility of the FotMob brand across LED perimeter advertising during matchday. Moreover, viewers tuning in via YouTube will also notice appearances by FotMob throughout the live broadcast.
Matias Høibraaten, head of growth at FotMob, said:
“The Sidemen Charity Match continues to break new ground for creator-led sporting events and FotMob is proud to be a part of the journey. With 50% of FotMob’s 22 million monthly active users worldwide belonging to Gen Z, there is a natural cross-over of our collective audiences that make this partnership the perfect match.”
Stuart Jones, founder and director of Upload Agency, which represents the Sidemen, said:
“FotMob is the ultimate matchday companion for our teams of creators and millions of football fans around the world. This partnership further validates the event’s credibility, with FotMob providing the same comprehensive coverage it employs for top-tier leagues and competitions globally. Players and fans alike are consumed with FotMob’s live stats and insights - driving incredible audience engagement as they share and debate the data in real-time throughout the game.”
The charity football match is scheduled for 18 April at Wembley Stadium. It will feature a face-off between Sidemen FC and a team comprised of YouTube Allstars. Proceeds from this event are earmarked for various British charities - making it not just an entertaining spectacle but also a noble cause that resonates with sports fans worldwide. Through its comprehensive coverage and interactive features, FotMob is set to significantly enhance the viewing experience for fans of the Sidemen charity match. This partnership not only underscores FotMob's commitment to providing top-notch sports coverage but also its support for charitable causes.
