The Swiss Football League (SFL), the soccer governing body in Switzerland, has launched the tender process for its domestic broadcast rights for five seasons from 2025-26 onwards. This significant move marks a new chapter in the league's media strategy.
The current holder of SFL's domestic rights is Blue+, formerly known as Teleclub. The pay-television operator secured this deal in December 2020 and broadcasts every Super League match live on its platforms.
The new tender covers not only Switzerland but also neighbouring Liechtenstein, including media rights for the top-tier Super League, second-tier Challenge League matches, and various post-season matches across both divisions. This comprehensive scope ensures that fans will have access to all of SFL’s most exciting football action.
Interested parties have until March 25 at 10:00 am Central European Time to submit their offers for these lucrative media rights. The necessary tender documents can be requested via email at sfloffers@tsquared.ch.
Swiss Football League have also put tenders open for supplies
In addition to changes in media rights, there will also be a shift in ball suppliers from next season. Currently, Japanese brand Molten supplies balls under a deal running until the end of 2023-24 season.
However, starting next season through to 2028-29, Italian sports equipment brand Macron will take over as ball supplier following a five-year agreement signed with SFL last September.
This opening of a new tender process by SFL signifies an important phase in shaping up its future broadcasting landscape. With Blue+’s current contract ending after four seasons and Macron stepping into Molten’s shoes as ball supplier, it is clear that change is on the horizon for SFL.
It remains to be seen who will secure these valuable media rights for the upcoming cycle and how this transition will impact sports fans and sports betting fans alike.
