AS Roma have ended their prolonged search for a front-of-shirt partner by securing a multi-year sponsorship agreement with Eurobet, an Italian betting company. This partnership will see Eurobet's branding prominently displayed on Roma's playing shirts until the end of the 2028-29 season.
As many sports betting brands, like JB.com, continue to grow and succeed, they are becoming very attractive partners for sporting organisations around the world, as is the case in this deal.
The deal concludes a period in which Roma had operated without a primary shirt sponsor for more than half of the current Serie A campaign.
The Eurobet logo is expected to make its on-field debut during Roma’s away fixture against Como 1907 on Sunday, March 15. This partnership not only restores one of the club’s most valuable commercial assets but also strengthens its broader revenue strategy.
Roma have been proactive in recent months to rebuild their sponsorship portfolio. In December, the club announced Hungary-based low-cost airline Wizz Air as its official sleeve sponsor. The following month, Roma also unveiled a commercial partnership with Middle Eastern luxury fragrance brand Gissah, further expanding its global commercial network.
The Eurobet agreement represents a significant boost to Roma’s commercial operations at a time when sponsorship revenue has become a critical pillar of modern football economics.
The partnership with Eurobet extends beyond shirt branding. Eurobet is expected to activate the partnership through fan engagement campaigns, digital promotions, and marketing initiatives tied to Roma’s matches and media platforms. This strategy aims to leverage the club’s global fanbase to increase visibility for Eurobet's digital sports content services.
On the sporting front, Roma remain firmly in the race for European qualification. The club currently sit fifth in the Serie A standings with 51 points, level with Como and five points behind third place. Roma have also progressed to the round of 16 in the UEFA Europa League, with the coming weeks likely to prove decisive for the club’s ambitions this season.
With the addition of Eurobet as their principal shirt sponsor, Roma now restore a key commercial platform while continuing to strengthen their brand partnerships as part of its long-term growth strategy in European football.
This partnership is a testament to the club's commitment to securing robust commercial partnerships that not only enhance its brand visibility but also contribute to the club's growth and success.
