The English Football League (EFL), the governing body for the second, third, and fourth tiers of English professional football, has issued a Request for Proposal (RFP) for its international broadcast rights. The current international rights deals are set to expire at the end of the 2023/24 season.
Over the years, the EFL has seen a consistent increase in both revenue and global distribution. This growth is a testament to the league's popularity and the quality of football it offers. The EFL has made 215 matches from its competitions available to audiences worldwide, further expanding its global reach.
EFL secures domestic rights deal with Sky Sports
The EFL recently agreed on a new domestic rights deal with Sky Sports, which will commence from the 2024/25 season. This agreement is a significant step forward for the EFL, as it ensures the continued broadcast of its matches in the UK.
With this domestic rights deal secured, the EFL is now looking to enhance its presence in the global TV sports market. The league is inviting proposals from international partners for the period spanning 2024 to 2028. This move is aimed at expanding the EFL's global footprint and attracting a larger international audience.
Ben Wright, Chief Commercial Officer at the EFL, said:
“With global TV audiences of hundreds of millions across 187 territories alongside matchday attendances at their highest for 70 years, there is clearly a high demand for EFL football both here in the UK and across the globe.”
“We are therefore inviting partners who can help us to broaden international distribution and exposure, improve the quality of our content and to explore innovative commercial and marketing avenues so that we can strengthen our global audiences, improve profile and ultimately deliver increased broadcast revenues into the member Clubs."
EFL looking to increase innovation on top of income
The EFL believes that the release of this RFP presents a unique opportunity for broadcasters and agencies. Interested parties can propose strategies that will elevate the EFL’s international standing through innovation. This is also a chance to optimise financial returns and exposure for the organisation, and it's leagues.
Interested bidders are required to submit their responses by 5pm on November 17th. This is an excellent opportunity for broadcasters and agencies to be part of the EFL's journey and contribute to the growth of English football on the global stage.
The EFL's call for international rights bids is a significant step towards expanding its global presence. With the potential for innovation and financial growth, this move is set to benefit not only the EFL but also the broader world of football.
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