In a unique collaboration, FC Barcelona, Spotify and The Rolling Stones have come together to create a special jersey for the upcoming El Clasico on October 28. This partnership is a testament to the intersection of sports and music, and how these two global phenomena can unite to create something truly special.
The jersey that Barca will sport for the much-anticipated clash with Real Madrid will feature the iconic Tongue and Lips logo of The Rolling Stones. This logo will replace the Spotify logo on the legendary Barcelona kit. This is a unique way to celebrate the band's legacy and their connection with fans around the world, including those who are passionate about football.
Juli Guiu, Marketing Area Vice-President at FC Barcelona, said:
“Yet again our collaboration with Spotify has taken things to the next level. Bringing together two icons – The Rolling Stones logo and the Barca jersey – is a special moment for our fans around the world. Music and football form a special partnership with a long future ahead of them and we are happy to add another chapter to the story alongside Spotify.”
Coinciding with The Rolling Stones' latest album release
This special jersey release coincides with the launch of The Rolling Stones' latest album, 'Hackney Diamonds'. Set to be released on October 20, this is their first album of original material in 18 years. Fans of the band have been eagerly awaiting this release, marking a triumphant return for the band after nearly two decades.
A statement by the Rolling Stones said:
“We’re huge football fans and honoured that Spotify have brought our Tongue & Lips logo to grace the FC Barcelona shirt to celebrate the release of the Stones’ new ‘Hackney Diamonds’ album. We’ll be cheering on the players on the pitch as well as fans around the world who will be tuning in to watch this iconic match.”
In addition to the men's team, the Stones’ Tongue and Lips logo will also feature on the front of the women’s jersey. This will be for the Liga F game against Sevilla on November 5 at Estadi Johan Cruyff. This move further emphasizes Barcelona's commitment to promoting equality in sports and recognizing the importance of women's football.
Marc Hazan, VP Partnerships at Spotify, added:
“It’s an honour to feature the legendary Rolling Stones on the legendary FC Barcelona shirt. Only Spotify could bring The Rolling Stones to the global stage of El Clasico – one of the few stages they haven’t played.”
This unique partnership between Barcelona, Spotify and The Rolling Stones is a testament to the power of collaboration across different industries. It not only celebrates the legacy of one of the world's most iconic rock bands but also brings together music and sports fans in a unique and exciting way.
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