Amazon streaming service Prime Video has recently announced that its coverage of the UEFA Champions League (UCL) attracted over 13 million viewers in the UK and Ireland.
This marks a significant milestone for the streaming service, as it was their first season holding broadcasting rights in these regions.
The quarter-final match between Paris Saint-Germain (PSG) and Liverpool set a new record as the most-watched live sports event on Prime Video in the UK.
The thrilling encounter saw more than five million viewers tuning in to watch PSG claim victory over Liverpool. This surpassed the previous record held by Manchester City and Arsenal’s Premier League clash, which took place in February 2023.
In addition to this, PSG's semi-final win against Arsenal also garnered an audience of over five million. Meanwhile, matches involving Manchester City drew audiences exceeding four million.
Interestingly, matches involving non-English teams were also popular among viewers. The semi-final second leg between Barcelona and Inter Milan was watched by more than four million people.
Key Takeaways from Prime Video's Successful Season
This successful season can be attributed to several key factors. As part of their broadcasting agreement, Prime Video had first pick rights on Tuesday nights, along with coverage for 17 games overall.
On top of that, the high-profile nature of these matches featuring some of Europe’s top clubs undoubtedly contributed to attracting large audiences. With millions already subscribed to Amazon’s services, accessibility may have played a role in drawing such large numbers.
The record-breaking viewership numbers are a testament to the growing popularity of live sports streaming, in particular football.
