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Prince William expresses frustration over 3pm TV blackout rule

Stephen Forrester By Stephen Forrester, Staff Writer
Published: 10:30, 14 Mar 2025 Updated: 14:14, 14 Mar 2025
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The black out rule, introduced in the 1960s, prevents Saturday afternoon football matches from being televised

Prince William, an avid Aston Villa fan and patron of the English Football Association, has voiced his irritation over the rules preventing football matches from being televised if they kick off at 15:00 on a Saturday. The Duke of Cambridge expressed his frustration as this rule often hinders him from watching his favorite team when he is unable to attend matches in person.

Prince William, patron of the English Football Association, said:

"Getting up to Villa Park isn't the easiest thing for me but I like to watch as many games as I possibly can either by being there or on TV,"

"The biggest thing at home is trying to find it on TV sometimes because obviously you've got the Saturday 3pm blackout which is irritating. But it's really annoying that we still can't watch our own team's Premier League match in this country but you can go abroad and watch any game any time."

Origin and purpose of the 3pm blackout rule

The controversial rule that bars football matches from being broadcasted on television during Saturday afternoons was first introduced in the 1960s. Its primary objective was to encourage fans to physically attend lower league games instead of staying home and watching Premier League games on TV.

This blackout is imposed by UEFA, European football's governing body, upon request by the Football Association. It has been protected under several agreements including the most recent Premier League domestic TV rights deal which extends until 2029.

Interestingly, while local broadcasters are restricted by this rule, international broadcasters hold rights to air these Saturday afternoon games. This discrepancy has been a point of contention for many local fans who feel disadvantaged compared to their international counterparts. Adding fuel to Prince William's grievances is that fact that even the most recent English Football League (EFL) rights deal continues to uphold this blackout tradition for 3pm Saturday games. This further limits options for local fans who wish to follow their teams' performances live on television or online platforms.

Prince William’s active engagement with fans

In addition to expressing his views about broadcasting rules, Prince William also confirmed during an interview what he had previously revealed in a casual conversation with some Villa fans earlier this year - that he actively participates in fan forums anonymously discussing issues related to Aston Villa club.

Prince William added:

"I like going on the forums, I can be on there for ages,"

"I listen to what other fans have to say and give them my opinions. I get quite into it, definitely. It's important to have that debate."

While it seems the 3pm blackout rule is here to stay for the foreseeable future, it's clear that it has its critics, including those in high places. The debate over its relevance and effectiveness in today's digital age continues to be a hot topic among sports fans and sports betting enthusiasts alike.

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