In an exciting development for sports fans and sports betting enthusiasts, LADbible has teamed up with Uber Eats to launch a special Euro 2024-themed series of its popular Snack Wars YouTube series. This partnership is part of a broader brand campaign that will run until the end of the tournament on July 14.
The three-part branded series features an impressive lineup of football personalities including Thierry Henry and Kate Abdo, Jamie Carragher and Micah Richards, as well as Laura Woods and Ally Mccoist. The collaboration aims to bring together the thrill of football with the joy of snacking during matches - a combination that is sure to resonate with fans worldwide.
Adding more excitement to this initiative, limited edition “Snack Packs” from the series will be available from the Uber Eats app during this campaign period. These snack packs are expected to add an extra layer of enjoyment for viewers tuning in for each episode.
Behind-the-scenes content & more
LADbible isn't stopping at just delivering engaging content through their star-studded episodes. They're also going behind-the-scenes on the Snack Wars set to create additional content featuring Uber Eats couriers delivering snacks right to these celebrities' doors.
Moreover, they plan on conducting vox-pops with fans, orchestrating site takeovers, and creating a variety of social-first formats across both SPORTBible and LADbible platforms. This multi-faceted approach ensures that there's something interesting happening around every corner during this campaign.
First episode already out YouTube
The first episode featuring Thierry Henry and Kate Abdo is now available for viewing on YouTube! Don't miss out on this unique blend of sporty entertainment and delicious snacking.
LA Ronayne, executive creative director for LADbible Group, said:
“Our partnership with Uber Eats taps into a huge opportunity to get the attention of millions of our fans with a very special sponsorship. For the first time we’ve taken our most successful entertainment format, crafted an integrated story and extended it across a variety of wider creative content — all to engage Uber Eats customers in a big way. The whole team can’t wait to support the nation with emotional support snacks this Euros.”
Maya Gallego Spiers, head of marketing for Uber and Uber Eats, said:
“We’re thrilled to be the first-ever brand partner for Snacks Wars working with some of the country’s top football talent and helping people get their match snacks, effortlessly this summer on Uber Eats.”
This collaboration between LADbible and Uber Eats is set to offer a unique experience for sports fans. By combining the excitement of Euro 2024 with the convenience of food delivery, they're creating an engaging campaign that caters to the interests of their audience. Whether you're a football fan or just love a good snack, this Snack Wars series promises to deliver on all fronts.
