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Former BBC Studios Commercial Director Ian Moffitt joins IMG

Published: Updated: 13:08, 2 Nov 2023
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Long time agent and exec will become member of team responsible for production on Premier League and other huge leagues

Seasoned agent and commercial executive, Ian Moffitt, has recently joined IMG's studios business in London. This move comes after Moffitt's departure from BBC Studios, where he served as the Commercial Director.

Moffitt, who has previously held senior positions at ICM Partners and Yahoo, left BBC Studios a few months ago. At ICM Partners, he was a senior agent, and at Yahoo, he was the Head of Original Programming. His departure from the BBC marked the end of his tenure as Commercial Director.

In his new role at IMG, Moffitt will serve as the Senior VP of Business Development. This is a newly created position at Endeavor-owned IMG. He will be working closely with VP and Business Development Director, Jo Ormston. Moffitt will report to Barney Francis, the Executive VP of Studios. His office will be based at IMG's Stockley Park, London.

Barney Francis, Executive Vice-President of Studios at IMG, said:

“This has been a tremendous year for growth of our studios business, landing globally significant production projects like Apple’s MLS Season Pass, the FIFA Women’s World Cup on the BBC, and Channel 4’s England international coverage, with more to come,”

“We’re delighted to have Ian on board to drive this even further and expand our opportunities both internationally and domestically.”

IMG a major player in the world of elite football coverage production

IMG, a sports giant, is known for producing live coverage of various high profile football competitions. These include the Premier League, English Football League (EFL), Major League Soccer (MLS), the UEFA Champions League, the UEFA Europa League and more.

In addition to these, IMG has also been selling rights to the Saudi Pro League, which has been drafting in major stars from across the footballing world in recent times.

Ian Moffitt's move to IMG is a significant development in the sports and entertainment industry. His vast experience and expertise in the field are expected to contribute significantly to IMG's business development. As sports fans and sports betting fans, this is a development to keep an eye on, as it could lead to exciting new opportunities and developments in the world of sports.

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