EverPass Media, a platform dedicated to commercial businesses, has secured a distribution deal with sports streaming giant DAZN. This agreement will allow the broadcasting of all 63 games from the upcoming FIFA Club World Cup (CWC) across various commercial venues in the United States.
The recent agreement positions EverPass as the exclusive rights-holder for CWC action across bars, restaurants, and other commercial venues. The deal encompasses all 63 games between the 32 teams participating in this year's expanded CWC tournament. This quadrennial tournament now features a significantly larger number of sides than previous editions. The tournament is scheduled to run from June 14 through July 13.
First-time collaboration with DAZN
This partnership marks the first collaboration between DAZN and EverPass. Last year, DAZN announced its global rights to broadcast the tournament through an agreement with FIFA worth $1 billion.
The new arrangement adds another layer to existing distribution deals that DAZN has already established in the US for CWC coverage. These include partnerships with media heavyweight Warner Bros Discovery and Mexican-language TelevisaUnivision.
EverPass chief executive, Alex Kaplan, said:
"We’re excited to partner with DAZN to deliver the FIFA Club World Cup to the commercial market, further cementing EverPass’ leadership position in bringing the world’s most popular sport to bars and restaurants across the US.
"This agreement underscores our commitment to closing the gap between rightsholders and commercial venues by offering seamless access to premium live global sports content."
Recent activities by EverPass
In terms of recent activities by Everpass, Paramount - a US media giant - announced a multi-year agreement with them in mid-February around coverage of UEFA Champions League matches.
Everpass was launched back in April 2023 as a joint venture between American football’s NFL investment arm and RedBird Capital Partners. Its primary aim is bringing live sports and entertainment content to commercial establishments such as bars, restaurants, hotels, and gyms within America.
With this new deal between Everpass Media and DAZN covering men's soccer's upcoming FIFA Club World Cup (CWC) tournament across various commercial venues in the US, sports fans and sports betting fans alike can look forward to an exciting season of soccer. This partnership not only expands the reach of live sports but also enhances the viewing experience for audiences across different platforms.
