DAZN has announced the launch of DAZN48, a major new content initiative ahead of the 2026 FIFA World Cup, which will see the streaming platform recruit 48 football creators — one representing each of the tournament's qualified nations — to tell the story of the competition from a fan-first perspective.
The initiative was unveiled on Thursday and is designed to mirror the historic scale of the expanded 48-team tournament, which takes place across the United States, Canada and Mexico from June 11 to July 19.
Each selected creator will serve as DAZN's official fan correspondent for their country, producing daily reactions, social-first content and cultural storytelling across DAZN's platform and social channels throughout the competition.
What DAZN48 will deliver
Creators who apply and are selected will be given access to produce content at a level and scale typically reserved for major broadcasters, with DAZN describing the initiative as a way to capture how the World Cup matches are "lived and felt by fans around the world." Applications are open immediately at dazn.com/dazn48.
Quim Domenech, EVP Global Content and Editorial at DAZN, said:
"DAZN48 will place fans at the centre of the World Cup. Creator-first content brings an authenticity, immediacy, and cultural relevance that resonates deeply with our users. By empowering creators to tell their stories, we're delivering a richer and more personal way to experience the tournament."
The DAZN48 initiative reflects the broader shift happening in football broadcasting ahead of the biggest World Cup in history. TikTok and YouTube have already secured preferred platform status with FIFA for the tournament, and now DAZN is positioning itself as the home of creator-led coverage — offering an alternative to the traditional punditry-driven broadcast approach favoured by ITV and the BBC. For fans who prefer personality-led, fan-first content over mainstream television coverage, DAZN48 could become one of the most compelling viewing destinations of the summer.
