Qatari-based international broadcaster beIN Sports has successfully secured the exclusive rights to air the 2023 Rugby World Cup across ten Southeast Asian countries, extending its coverage from the previous tournament in 2019. The deal affirms beIN's ongoing commitment to bringing top-tier rugby content to fans in this region.
The network will be broadcasting the entire tournament that consisting of 48 games on its specially curated pop-up channel, beIN Sports Rugby. Furthermore, it will also be accessible through their digital streaming platform, beIN Sports Connect.
Countries covered under this agreement include Hong Kong, Singapore, Malaysia and Brunei - all major sports markets within Asia - as well as the Philippines, Indonesia, Timor-Leste, Thailand, Laos and Cambodia. This comprehensive coverage means that millions of rugby followers throughout Southeast Asia won't miss a moment of action from one of the most anticipated sporting events on the global calendar.
BeIN aims not only to provide live match broadcasts but also to enrich viewer experience with player interviews, post-match analysis and behind-the-scenes features, offering unique perspectives into the tournament. This layered approach towards content delivery ensures an immersive viewing experience for all fans, irrespective of their knowledge of the sport.
Mike Kerr, Managing Director for Asia-Pacific at beIN Sports, said of the deal:
“The partnership between World Rugby and beIN Sports is an excellent opportunity to showcase the sport to a wider audience, furthering the growth and interest in this region,”
Ultimately, this deal benefits both the broadcaster and rugby fans across Asia. While beIN Sports has enhanced its collection of content, fans in Southeast Asia can enjoy the 2023 Rugby World Cup, which kicks off in France on September 8.
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