Streaming platform StarzPlay is gearing up to launch a football talent show titled ‘The Italian Dream’. The show is a collaborative effort with Lega Serie A, PureHealth, and Image Nation Abu Dhabi, aiming to discover the Middle East's next football star.
The reality show will span six episodes, each filmed in the host city of Abu Dhabi, along with other participating cities such as Saudi Arabia, Morocco, and Egypt.
Luigi De Siervo, CEO of Serie A, said:
"The show exemplifies Lega Serie A’s commitment to investing in grass-roots talent in the MENA region by providing opportunities for local emerging players to grow, learn and showcase their abilities on one of the world’s most renowned and storied football leagues."
Serie A legends acting as mentors
The show will feature footballing legends from Lega Serie A, who will participate as mentors and guides for the competitors. This unique aspect of the show will provide the participants with an opportunity to learn from the best in the field, enhancing their skills and understanding of the game.
StarzPlay has established itself as the home of Italian football in the Middle East and North Africa (MENA) region. The platform holds the rights to stream every match from the Lega Serie A, making it a go-to destination for football fans in the region.
More than just a talent show
‘The Italian Dream’ is more than just a talent show; it's a platform that aims to go beyond showcasing participants' football skills. It seeks to shed light on their aspirations, family life, and passion for sports. This holistic approach to talent discovery makes the show a unique and engaging experience for both participants and viewers.
Maaz Sheikh, CEO of StarzPlay, added:
“By examining audience viewing patterns and viewership data, we recognized that sports play a crucial role in attracting viewers across the Middle East and North Africa, with football standing out as the sport of choice in a nation driven by the vision of its leaders toward healthy and happy living,”
This show is set to be a game-changer in the world of football talent shows. With its unique format and the involvement of footballing legends, the show promises to be an exciting and informative experience for sports fans and sports betting fans alike.
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