ONE Championship join hands with Horizon to for US market boost

One Championship has teamed up with (HS&E) to assist the organization with sponsorship, branding, television rights, as well as merchandise in the United States of America. With the signing of the contract with HS&E, the agency will now be responsible for the branding and expansion work for ONE Championship.

The Horizon Sports & Experience company has been a major player in the sports industry in recent years and their association with One Championship is expected to significantly boost the stakes of one of the largest martial arts organizations in the world.

In addition to providing branding, sponsorship, and TV rights consultancy services, HS&E will also be responsible for overseeing data analytics services and solutions vital to improving the overall consumer and brand experience.

Post the announcement of the deal, Chatri Sityodtong, CEO of ONE said:

“We’re thrilled to partner with Horizon Sports & Experiences as we prepare to officially launch in the U.S. The U.S. is the world’s largest and most sophisticated sports and entertainment market and home to the world’s most elite sports leagues and properties. We’re grateful for HS&E’s staunch support to help us scale and succeed as we host our dynamic martial arts events live for the first time in front of our passionate U.S. fan base."

ONE Championship is set to enter the US market on May 5

One Championship's first official event is slated to take place on May 5th in Colorado. The main event of the event will be the trilogy fight between world flyweight champion Demetrious Johnson and Adriano Moraes.

Prime Video is currently the official broadcasting partner of this event after recently signing a deal with ONE for exclusive broadcasting rights in US and Canada.

HS&E's Co-CEO, Davis Levy also said on the deal:

“ONE Championship is one of the biggest sports media properties in the world, and we’re excited to partner with them. As ONE Championship embarks on its U.S. debut next month, this is the perfect time to collaboratively work together to break new boundaries, create innovative sponsorships and activations for brands looking to connect with the unequivocal leader in martial arts and its engaged fan base.”

The Horizon Sports & Experiences company has been a revolution in sports consulting lately, after just entering the scene in 2022. So far, they have worked with big guns like the NBA, Top Rank Boxing, PayPal, Mohegan Sun, and M&T Bank, among others.

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