Manchester United, one of the world's most renowned football clubs, is reportedly planning a significant commercial shift that could impact star player Marcus Rashford. The club aims to amplify the stardom of young talent Kobbie Mainoo in a move that would see him become 'the new face of the club'. This decision comes from new shareholder Sir Jim Ratcliffe who sees 19-year-old Mainoo as an ideal candidate to promote the club’s public image.
Mainoo has experienced a meteoric rise since making his competitive debut in an EFL Cup match just 18 months ago. His performance has been nothing short of impressive, with notable achievements including scoring in United’s 2-1 FA Cup final win against arch-rivals City.
His end-of-season form saw him displace Casemiro at the heart of Erik Ten Hag’s midfield, earning him a call-up to represent England in the summer EUROs. Despite England falling at the final hurdle to eventual champions Spain, Mainoo’s tournament performances marked him out as one of Gareth Southgate’s most important players — an impressive feat given England’s depth of talent in midfield.
Inspiring a new generation
Ratcliffe believes that this Stockport-born playmaker possesses what it takes to inspire a new generation of fans and players alike while also boosting Manchester United's public perception. This belief stems from his exceptional on-field performances and his potential for growth.
Adding another feather to his cap, Nike recently announced they had agreed on a sponsorship deal with Mainoo - further testament to his rising popularity and marketability.
Commercial potential
In addition to this latest sporting brand collaboration, Manchester United are understood preparing for more promotional marketing content featuring number 37 - Kobbie Mainoo. The club also plans to involve him in attending community events, further solidifying his position as the new face of Manchester United.
This commercial decision by Manchester United is a strategic move aimed at leveraging the rising popularity of Kobbie Mainoo. By positioning him as 'the new face of the club', they hope to attract and inspire a new generation of fans while boosting their public image. This shift signifies an exciting time for both Manchester United and Kobbie Mainoo, whose career is set to reach even greater heights.
