In a significant move to enhance global accessibility, France's governing body of football, LFP (Ligue de Football Professionnel), has joined hands with Camb.AI. This partnership aims to provide multilingual accessibility to French football for its fans worldwide.
LFP represents 36 professional clubs across France and is now set to integrate Camb.AI’s advanced technologies. These include AI translation, voice emulation, and dubbing technologies. The goal is to offer Ligue 1 McDonald’s fans worldwide match broadcasts, commentary, interviews, and exclusive content in their preferred language.
This partnership marks a significant step towards making French football more accessible on a global scale. It caters not only to the domestic audience but also the international fan base that follows French football passionately.
Leveraging advanced AI technologies
Camb.AI brings its proprietary BOLI (translation) and MARS (speech emulation) models into play in this collaboration. These models ensure every piece of content retains the original speaker’s tone, emotion, and authenticity while translating it into different languages.
Martin Aurenche, chief media officer of LFP Media, said:
“We have worked with Camb.AI over the last few months to identify multiple use cases and impact points which enhance our fan engagement and will bring unprecedented value to our international broadcasters. This partnership marks another step in LFP Media’s strategy to become the world’s leading league in AI-driven innovation.”
The translations are tailored to be culturally contextual rather than being homogeneous as seen in other AI-driven translations. This approach ensures that the essence of communication remains intact while reaching out to an international audience.
Step forward in sports broadcasting
The collaboration with LFP Media adds another feather in Camb.AI's cap following its successful collaborations with Major League Soccer (MLS), Tennis Australia, Eurovision Sport and Maple Leaf Sports & Entertainment.
Notably during MLS matches, Camb.AI delivered the first-ever AI-translated live commentary in sports - marking a milestone moment not just for them but also setting new standards within sports broadcasting globally.
This partnership between LFP Media and Camb.AI signifies how technology can bridge linguistic barriers effectively within sports broadcasting. By providing multilingual accessibilities through advanced AI technologies like BOLI and MARS, fans worldwide can now enjoy French football in their preferred language. This move is a testament to the evolving landscape of sports broadcasting, where technology plays an increasingly crucial role in enhancing fan engagement and experience.
