The Free Ligue 1 app, a popular platform for French football enthusiasts, has adopted LiveU's LU300S field units and cloud-based switcher, LiveU Studio, to establish a cost-effective remote production workflow. This innovative approach allows the app to deliver high-quality coverage of France's top football league to its users.
The setup is the brainchild of French production company, 714 Production. The company uses this technology to create match highlights, conduct pitch-side interviews, and more, all streamed live from various football stadiums across France. The production is managed from a control room in Paris, with the team streaming live video directly to the Free Ligue 1 app.
LiveU Studio: A game changer in live streaming
LiveU Studio plays a crucial role in this setup. The production team uses this cloud-based switcher to stream the feeds in real-time directly to the Free Ligue 1 app. This allows for live editing of the content and preparation of the clips, ensuring that users have access to the latest highlights and updates from the games.
Frédéric Goyon, TV content manager and head of Free Ligue 1, said:
“We needed to produce more adaptable and social media-focused content while mastering our allocation of resources. The LiveU solution offered by 714 Production fits our needs perfectly. We are thrilled with our first months of collaboration.”
Monetisation and premium content
While the Free Ligue 1 app is free to use, it offers a Premium Account for users who want additional football content. This monetisation strategy has proven successful, with an increase in subscribers opting for the premium account.
Valérian Guestre, CEO, of 714 Production, said:
“LiveU’s efficient production set-up has opened up the door to a high-quality all-round football experience for Free Ligue 1 customers, something which wouldn’t be feasible cost-wise and resources-wise using traditional broadcast technologies.”
Philippe Gaudion, regional sales manager for France, Belgium and Luxembourg LiveU, added:
“It’s a pleasure collaborating with 714 Production and Free Ligue 1, seeing the quality of the production and the way that our technology is being used in such an innovative way. It really gives fans a complete picture of what’s going on, complementing the main match coverage in numerous ways. We see potential for this use case in many other sports going forward.”
Social media integration
In addition to the app, content is also uploaded to Free Ligue 1’s social media channels, including YouTube, Facebook, and TikTok. This multi-platform approach ensures that fans can access the content from their preferred platform, increasing the app's reach and engagement.
The Free Ligue 1 app has already amassed over three million users nationwide, demonstrating the popularity and success of this innovative approach to sports coverage.
The collaboration between Free Ligue 1 app and 714 Production, leveraging LiveU's technology, has revolutionised the way French football fans consume content. This cost-effective and efficient remote production workflow ensures that fans have access to high-quality, real-time coverage of their favourite sport, right at their fingertips.
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