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DAZN signs deal with geolocation security firm to fight against VPNs and proxies

Aayush Yadav By Aayush Yadav, Staff Writer
Published: 09:00, 1 Aug 2023
Shutterstock
Shutterstock
The live streaming giant is looking to crack down on those gaining unauthorised access to its content

The sports streaming titan, DAZN has stepped up its game in cyber protection by incorporating GeoComply's innovative anti-fraud and geolocation services.

These tools will bolster the platform's defences against VPNs, Tors, and Proxies.

Given that DAZN boasts a broad client base of over 20 million global subscribers across 200 markets worldwide, the move to integrate GeoComply's solutions is pivotal.

The goal for this integration is primarily to deliver a dependable method that guarantees comprehensive geo-blocking while simultaneously curtailing potential fraudulent activities.

DAZN's Chief Technology Officer, Sandeep Tiku, said:

“DAZN takes fraud prevention very seriously. We’re constantly on the lookout for the best tools to protect our business, especially since we stream the most prominent sporting events yearly to tens of millions of people worldwide."

“GeoGuard far exceeded our expectations during our recent tool evaluation testing. We are now delighted to be working with GeoComply as a new partner.”

He also indicated satisfaction with how well GeoGuard performed during recent evaluation tests conducted by them saying it far exceeded expectations and expressed delight about partnering with GeoComply moving forward.

GeoGuard stands out due to its capability in detecting nearly 98% of all anonymous IPs using an advanced rules engine. Additionally, it maintains an ultra-low false positive rate along with offering hourly updates which significantly reduces attempts at fraud and geolocation spoofing.

GeoComply's General Manager of Media & Entertainment, James Clark, also shared his thoughts on the deal:

“GeoGuard is the solution of choice when protecting your content."

“Whether protecting access to premium sports content or popular shows or movies, GeoGuard can be trusted to block fraudsters and stop bad actors. We are excited that DAZN will now be leveraging the value of our industry-leading solutions, starting with GeoGuard.”

DAZN's collaboration with GeoComply showcases its proactive approach to strengthening security measures and protecting against unauthorized access in the sports streaming industry.

By integrating GeoComply's geolocation and compliance solutions, DAZN demonstrates its commitment to providing a safe and secure streaming experience for its users, while also adhering to licensing regulations set by sports leagues and governing bodies.

This partnership positions DAZN as a responsible and forward-thinking streaming platform, capable of attracting a broader audience and solidifying its position as a leading player in the sports media landscape.

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