Premier League team Burnley has broken new ground by producing the first UK-commissioned X Original, a 20-part docuseries titled "Keeping The Faith". This weekly series will offer an unprecedented behind-the-scenes look at the club as it navigates its return to the Premier League.
Episodes of "Keeping The Faith" will be released every Thursday, providing fans with exclusive insights into the inner workings of their favourite club. From training sessions at Turf Moor to intimate moments in the dressing room, viewers will have a front-row seat to all that happens off-pitch.
The inaugural episode features exclusive footage of chairman Alan Pace, head coach Scott Parker and summer signing Kyle Walker as they prepare for the season opener.
More than just football
Beyond football strategies and match preparations, "Keeping The Faith" also highlights personal stories within Burnley's ranks. One such narrative follows summer recruit Loum Tchaouna as he settles into his new life in Burnley and becomes neighbours with teammate Maxime Estève.
In addition, viewers can expect a heartfelt look at Clarets legend Ashley Barnes enjoying family time while reflecting on his post-playing career.
Sure For Men is sponsoring this groundbreaking series and is integrated into it through product placement. Their sponsorship extends beyond just branding within episodes; they also enjoy additional rights including in-ground digital-board branding at Turf Moor and matchday kit branding rights.
Expanding portfolio for X originals
While this marks X Originals' first venture into UK commissions, it already boasts an impressive portfolio with 27 shows across various regions including US, Japan, Europe and MENA (Middle East & North Africa). Other notable commissions include Serena and Venus Williams’ Stockton Street , NFL Top 100 and Inside The NFL, covering a wide range of topics from popular culture to business and finance.
James Holroyd, CEO, Burnley FC, said:
“This partnership is a landmark for Burnley Football Club. ‘Keeping The Faith’ gives us the chance to share the real, behind-the-scenes story of our club in a way that is authentic, far-reaching, and engaging. Working with Sure For Men and X provides the platform to connect with millions of fans worldwide while highlighting the ambition and spirit that define Burnley. It reflects our commitment to opening up the club and engaging with audiences in new and meaningful ways. We are excited to be working with X and Sure For Men on this unique and innovative partnership.”
"Keeping The Faith" promises to be an engaging series for sports fans and sports betting enthusiasts alike. With its unique blend of football action, personal narratives, and exclusive behind-the-scenes footage, it is set to offer a fresh perspective on the world of Premier League football.
