BeIN Sports France, the French pay-television operator, has achieved a new milestone with its coverage of the UEFA European Championship. The broadcaster has attracted an impressive 17.3 million viewers on its BeIN Sports 1 channel through the group stages and last-16 of the competition.
The largest audience was recorded during England’s thrilling 2-1 extra-time victory over Slovakia in the round of 16.
TF1 drew more viewership than BeIN for France matches
In addition to England match, BeIN aired three matches from the last-16 stage: Switzerland’s win over Italy which attracted an average of 879,000 viewers and peaked at around 1,110,000; The Netherlands’ victory over Romania drew in an average viewer count of about 758,000 and peaked at approximately 974,000.
The only live coverage by BeIN of a France match was their goalless draw with Netherlands in the group stage which saw an average viewer count of around 725,000 - higher than BeIN’s coverage figures for France at Euro 2020.
France's other matches were broadcasted by TF1 which attracted significant audiences as well: Their last-16 win against Belgium brought in approximately 11 million viewers; Their opening game victory against Austria had about 11.2 million people watching; The draw with Poland drew around 9.3 million spectators.
Group stage matches garner significant attention
Three matches from the group stage were also broadcasted by beIn: Spain’s win over Croatia averaged 893k viewers and peaked at 1.09 million; Portugal’s victory against Turkey was watched by an average 872k (peaking at 1.1million); The Netherlands’ win over Poland drew 833k viewers on average and peaked at around 1.08 million.
BeIN has secured rights to broadcast 26 out of the total 51 Euro2024 matches in France, including all quarter-finals, semi-finals and the final match which it will cover simultaneously with TF1.
The quarter-final stage is set to begin on Friday (July 5), with hosts Germany taking on Spain in the first match-up followed by a clash between France and Portugal. The other quarter-final ties will see England face Switzerland and the Netherlands take on Turkey on Saturday.
With such exciting fixtures lined up, BeIN Sports France is poised for even greater viewership numbers as Euro2024 progresses.
