The Asian Football Confederation (AFC) has announced a significant extension of its long-term partnership with Sport 24, ensuring that passengers on airlines and cruise ships worldwide will continue to enjoy live coverage of top-tier Asian football competitions.
This renewed agreement, spanning from 2028-29, signifies a strategic partnership aimed at enhancing the global visibility of Asian football. Sport 24, a leading in-flight and at-sea broadcaster owned by global sports agency IMG, will secure exclusive rights to broadcast a range of prestigious AFC events, solidifying its position as a key player in delivering premium sports content to travelers.
The extended partnership will grant Sport 24 the rights to broadcast a variety of high-profile AFC competitions, including, FIFA World Cup Qualifiers, AFC Asian Cup, Women's Asian Cup, and AFC Champions League Elite.
Expanding the reach of Asian football
Datuk Seri Windsor John, AFC General Secretary, expressed his enthusiasm for the renewed partnership.
Datuk Seri Windsor John, general secretary of the AFC, said:
“The AFC is delighted to extend its partnership with Sport 24, which will showcase not only the ever-improving quality of the AFC’s competitions but also expand the reach of Asian football to more audiences.”
IMG senior vice president of content and channels, Richard Wise, said:
“We’re delighted to extend our partnership with the AFC to bring its world-class competitions to our global audiences for the next five years.”
Diverse portfolio for Sport 24
This agreement further strengthens Sport 24's position as a leading provider of premium sports content. With a diverse portfolio that already includes major events such as the UEFA Champions League matches, the Premier League, the NBA, Formula 1, and the PGA Tour, the addition of key AFC competitions will enhance the viewing experience for travelers across various platforms.
Sport 24's extensive reach, encompassing over 600 aircraft and 120 cruise ships worldwide, provides a unique platform to deliver live sporting action to a truly global audience. This partnership will allow fans from all corners of the globe to stay connected with the excitement of Asian football, regardless of their location.
This renewed partnership between the AFC and Sport 24 signifies a commitment to delivering high-quality sports content to a global audience. By showcasing the best of Asian football on a prominent platform, the AFC aims to further elevate the profile of the sport and inspire a new generation of fans across the world.
