TNT Sports, a leading sports broadcasting network, has launched an exciting new campaign to promote its offerings for the upcoming 2025-26 season. The campaign features a star-studded line-up of football personalities and is set to captivate sports fans and betting enthusiasts alike.
The campaign's highlight is undoubtedly the impressive roster of football stars it brings together. From emerging talents like Cole Palmer to established names such as Bruno Fernandes, Gareth Bale, and John McGinn; from legendary figures like Harry Redknapp and Paul Gascoigne to influential women in football like Karen Carney - this campaign has them all.
Moreover, the list doesn't stop there. Other notable names featured include Kim Little, Jay-Jay Okocha, Yannick Bolasie, Morten Gamst Pedersen, Rory Delap, Peter Crouch and Jordan Cullinane-Liburd. This diverse mix of players from different generations adds an extra layer of appeal to the campaign.
Highlighting TNT Sports' comprehensive coverage
The 60-second spot serves a dual purpose. Not only does it parade an array of famous football personalities, but it also underscores the broad coverage that TNT Sports is set to offer in the upcoming season. Fans have much to anticipate, including 52 Premier League matches and an impressive tally of 529 matches from UEFA's club competitions throughout the season. Additionally, TNT Sports will provide coverage of esteemed tournaments such as the Emirates FA Cup and Adobe Women’s FA Cup, further enriching its comprehensive sports broadcasting portfolio.
Becky Diver Phillips, VP Marketing of TNT Sports, said:
“Nothing about the extraordinary line-up of football this season on TNT Sports is normal. If you want to watch the best domestic league in the world, best club tournaments in European football and, for the first time – the biggest domestic cup competitions in the world, TNT Sports is the channel for you.
“With TNT Sports showing well over 700 live matches this season and eight trophies which will be won live on TNT Sports, it was only right that we celebrated this feast of football by enlisting some of the sport’s biggest stars and cult heroes to celebrate the extraordinary which makes the game truly beautiful.”
This comprehensive coverage ensures that no matter what your preference or interest level might be - whether you're a die-hard Premier League fan or someone who enjoys following various UEFA club competitions - there's something for everyone on TNT Sports.
Creative minds behind the campaign
The creative force behind this engaging campaign is Brothers and Sisters agency. Known for their innovative approach towards advertising campaigns they have once again delivered a captivating promotion. Adding to the campaign's unique charm is the voiceover by British grime MC and actor Ghetts, whose distinctive voice lends an edgy vibe to the spot.
Andy Fowler, ECD and founder of Brothers and Sisters, said:
“The sheer quality of football rights TNT Sports has is not normal – in fact it’s unmatched. If you want to watch the very best players in Europe, in the Premier League and now the FA Cup, you can in one place: TNT Sports. The whole idea of “Not Normal” came out of us realising there is a really unique space to talk about the brand vs competitors, and a creative platform that could be a lot of fun and really talk to fans.”
TNT Sports' latest campaign promises an exciting season ahead for sports fans and betting enthusiasts. With its star-studded line-up and comprehensive coverage, it's set to be a game-changer in sports broadcasting.
