Love Island star Shakira Khan has landed a significant role in Gary Lineker’s new ITV show, The Box. This opportunity marks her biggest television venture to date. The show is set to feature an eclectic mix of celebrities from various fields, including entertainment, sport, music and politics.
Shakira Khan is the first confirmed signing for the star-studded line-up of The Box. Other celebrities joining her include Sara Davies, Graeme Souness, Ellie Taylor and former Commons Speaker John Bercow. Additional stars such as JB Gill, Ranvir Singh, Jenny Ryan, Danny Aarons and Joey Essex will also be part of this exciting new format.
Exciting new format
ITV signed Gary Lineker following his high-profile departure from BBC with the intention of providing him with a primetime platform in an innovative format. Filming for the series began this week under wraps.
The unique concept involves placing each celebrity inside a yellow box before transporting them to mystery locations where they face mental, physical and logical tasks. At the end of every episode lies 'The Duel', where only one out of two lowest performers survives elimination and secures their spot for the next challenge.
Anticipation builds up for ‘The Box’
An insider revealed that all eyes are on The Box as it marks both a fresh format and Gary's first venture with ITV. Shakira’s signing has been hailed as a smart move due to her immense popularity among younger audiences.
Despite facing big household names on the show, executives believe she will shine through and hold her own ground effectively. This casting aligns perfectly with ITV’s strategy of integrating Love Island favourites into mainstream primetime shows in order to leverage their popularity generated by summer reality series.
Gary Lineker was officially confirmed for The Box last month after recently winning Best Presenter at the National Television Awards. The format has already proven to be a huge success in Norway, adding to the anticipation. While ITV declined to comment on the matter, it is clear that excitement is building as the show gears up for its 2026 launch. This marks one of ITV’s most ambitious entertainment projects yet, promising an engaging and thrilling experience for sports fans and sports betting fans alike.
