Italian soccer's top-flight Serie A has made a groundbreaking move by becoming the first major European soccer league to partner with social news aggregation platform, Reddit. This strategic partnership aims to deepen engagement with its global fanbase and enhance the overall fan experience.
The collaboration between Serie A and Reddit is designed to leverage the power of digital platforms in connecting fans worldwide. As part of this partnership, Serie A will share exclusive content on its existing 'subreddit' thread. This includes behind-the-scenes insights, gameday experiences, match highlights, and key announcements.
While Serie A will actively share content on this platform, it's important to note that the existing 'subreddit' will continue being overseen by moderators. This ensures that independence is maintained while fostering an environment for open discussions among fans.
Interactive initiatives for fans
In addition to sharing exclusive content, Serie A also plans interactive initiatives designed specifically for fan engagement. These include ‘ask me anything’ sessions featuring players, coaches and league officials as well as polls and contests where fans can participate actively.
Serie A Chief Executive Luigi De Siervo highlighted how Reddit has become a significant player within the sports industry due to its highly engaged user base and niche communities or ‘subreddits’. These focus on various leagues, teams and players making it an ideal platform for engaging sports enthusiasts around the world.
Serie A, chief executive, Luigi De Siervo, said:
“We are thrilled to start collaborating with Reddit and to be the first football league in the world to join this incredible platform. Reddit’s unique approach to sharing social news, entertainment, and forums fits perfectly with our philosophy of reaching out to Italian football fans through the most engaging and interactive ways possible. This partnership will allow us to bring Serie A even closer to our fans, wherever they are in the world.”
Expanding sports partnerships
This new collaboration adds another feather in Reddit’s cap of sports partnerships which already includes American football’s NFL, basketball’s NBA, baseball’s MLB, PGA Tour golf and US stock car racing series Nascar under a joint agreement struck last year.
Under this agreement these five US sports properties share content including video highlights behind-the-scenes clips question-and-answer sessions with players special content from major events such as Super Bowl NBA All-Star games etc., while advertisers can show ads alongside video content posted by the leagues. Reddit shares the revenue it gets from advertisers with the participating sports league.
This partnership between Serie A and Reddit is a testament to how digital platforms can be leveraged to enhance fan engagement and create a more immersive experience for sports enthusiasts. It's an exciting development not just for Serie A fans, but also for sports betting fans who can now access exclusive content and engage in interactive initiatives on this platform.
