RTL+ Hungary has taken a significant step forward in enhancing the viewing experience for UEFA Champions League fans. The broadcaster has introduced interactive graphical overlays for the 2025/6 season, thanks to a partnership with Ease Live. This innovative feature is set to revolutionize how fans engage with live football matches.
Fans watching Champions League games on RTL+ Hungary's digital platforms can now interact directly with the match through these graphical overlays. These graphics provide real-time match statistics, team line-ups, player details, group standings and even live polls among other features.
This new development allows viewers to have an immersive and engaging experience while watching their favorite teams play. It brings them closer to the action by providing detailed insights into each game's progress.
Seamless integration across platforms
The interactive overlays are not limited to just one platform; they are displayed across connected TVs, mobiles and web platforms alike. This ensures that no matter where you're watching from or what device you're using, you'll be able to access these exciting features.
Moreover, these overlays 'sit on top' of existing OTT infrastructure which significantly reduces development and deployment time from months down to mere days while ensuring frame-accurate synchronization with the live stream.
Kjetil Horneland, CEO of Ease Live, said:
“Our seamless and rapid deployment with RTL+ Hungary demonstrates that we can go live across markets within weeks, a real gamechanger for large broadcast groups. Our interactive overlays put fans in control, delivering the tailored, interactive experiences that resonate with different demographics, including Gen Z sports fans.”
Boosting user engagement & viewing duration
Ease Live reports that interactive overlays can boost user engagement by up to 68% on live polls alone. Furthermore, broadcasters who have incorporated Ease Live's technology have reported increases in viewing duration of more than 50%.
This suggests that this new feature not only enhances viewer engagement but also encourages viewership longevity - a win-win situation for both sports fans and sports betting enthusiasts alike.
RTL+ Hungary’s introduction of interactive graphical overlays is set to transform how we consume football content digitally. By offering real-time data at viewers' fingertips, it's creating a more engaging and immersive viewing experience. This development is not just a leap forward for RTL+ Hungary but also sets a new benchmark for sports broadcasting globally.
