In a groundbreaking move, the 15-time European champions, Real Madrid, have partnered with X to launch an original series titled "Real Talks". This marks the first time an international football club has joined the X Originals' entertainment slate.
The partnership between Real Madrid and X is set to revolutionize sports entertainment by providing fans worldwide with unfiltered access to their favorite star players. The 10-episode series will premiere on Friday, 13th February and will be released throughout the 2025/26 football season. This strategic release schedule aligns perfectly with key fixtures of Real Madrid's season, highlighting stand-out performances and capturing all the biggest on-pitch action.
Each episode of "Real Talks" features one of Real Madrid's star players who will be announced on X shortly before each episode is published. Fans are not only spectators but also active participants in this unique series. They can submit their questions directly on X via a Q&A post shared through @realmadrid and other official channels. Fans can ask anything from training secrets to personal aspirations and behind-the-scenes stories about their favorite players. The best questions will then feature in new episodes where fans get to watch both men’s and women’s team members tackle these queries honestly.
Engaging millions worldwide
With almost 49 million followers on its main account – making it the most followed sports team on any platform – plus another 38 million across other official handles, "Real Talks" promises to reach millions of fans worldwide.
Ahead of each episode's launch, fans can submit their questions once a Q&A post is shared via @realmadrid or @realmadriden accounts. The first opportunity for fan engagement was Tuesday, February 10th when they were invited to submit their questions for inclusion in upcoming episodes.
Mitchell Smith, global head of content partnerships at X, said:
“X is where the world’s biggest sports conversations happen in real time, and there’s no bigger football family in the world than Real Madrid’s. As we continue to look for new ways to fuel fandom, and foster authentic connections on X, we are honored to partner with Real Madrid to bring this electric, community-driven series to life.”
The partnership between Real Madrid and X for the original series "Real Talks" is a game-changer in sports entertainment. It offers fans an unprecedented opportunity to engage with their favorite players, ask questions, and gain insights into their lives both on and off the pitch. With millions of followers worldwide, this innovative series promises to be a hit among sports fans and sports betting enthusiasts alike.
