The Premier League is set to revolutionize its TV coverage with a series of US-style innovations. These changes aim to provide broadcasters with more value for their money and offer viewers an unprecedented level of access to the action.
One significant change will be the introduction of touchline interviews with substituted players, which will commence from next season. This move is part of a broader strategy that includes allowing camera operators on the field during goal celebrations and granting them access to changing rooms.
Sky Sports has already trialled some of these innovations last season following their new package deal with TNT Sports, worth over £6.7 billion across four years. Notably, Bournemouth's Marcus Tavernier was interviewed after being substituted in their 3-1 victory over Southampton in October.
Balancing innovation and privacy
While these changes are designed to bring fans closer than ever before to the action, they won't be implemented simultaneously at all matches due to logistical considerations. The use of cameras in changing rooms will also come under certain restrictions; notably, they won't be allowed when managers are delivering team talks.
Moreover, insiders have clarified that pitch invasions by cameras during stoppages would only occur "for a matter of seconds" during goal celebrations using Steadicams - technology already employed by ESPN in NFL games. The success and extent of these innovations largely depend on club cooperation. Dressing-room access and player interviews are expected at two home games for each club involved this season. However, some resistance is anticipated from managers who may not want cameras intruding into their changing rooms' inner sanctum.
Clubs like Arsenal and Manchester City might also resist due to contractual obligations related to existing behind-the-scenes documentaries they produce independently.
Protecting future value
These changes come as part of an effort to protect the future value of TV rights deals, a significant priority for the world's wealthiest domestic football league. Experts predict that packages have peaked, and these innovations are seen as a way to maintain their high value.
The new package deal includes 70 more live games screened each season. As reported by The Guardian, this means that rights-holders now get better value per game - from £10.19 million between 2016-17 and 2018-19 to £6.2 million over the next four-year cycle.
Premier League fans can look forward to an enhanced viewing experience with closer access to players and behind-the-scenes action. However, it remains crucial for broadcasters and clubs alike to balance this increased access with respect for player privacy and team dynamics.
