Manchester United, one of the world's most popular football clubs, has announced the extension of its partnership with DHL, its official logistics partner. The renewed agreement will run until 2027 and is centered around a socially responsible initiative called 'United for One Goal'.
The heart of this extended partnership lies in the 'United for One Goal' campaign. This initiative aims to leverage the power of sport and business to create a more socially responsible and sustainable world. It does so by recognizing supporters and local heroes who make significant contributions to their communities.
These individuals often volunteer for meaningful causes or inspire others through grassroots initiatives. Their efforts are acknowledged through nominations into the ‘United for One Goal’ recognition programme.
Rewards under ‘United for One Goal’ recognition programme
The recognition programme offers various rewards as tokens of appreciation, signed club merchandise, tickets to home matches and an opportunity to play on Old Trafford's pitch. Omar Berrada, Manchester United CEO, expressed his enthusiasm about this renewed partnership.
Omar Berrada, CEO of Manchester United, said:
“We are delighted to continue our longstanding relationship with DHL. We share many years of positive impactful work, and this will continue globally through ‘United for One Goal’. The longevity of the partnership is down to our shared values and our ambitions to use our global influence to drive positive change in local communities.”
John Pearson, CEO of DHL Express, said:
“The shared values of our partnership with Manchester United continue to go from strength to strength – engaging, connecting and inspiring a fan base which is truly global. We are so pleased to be continuing the longstanding partnership with Manchester United; in this next phase we will look to combine the global power of both brands to connect people and improve lives whilst delivering a better world.”
A decade-long partnership rooted in positive change
Manchester United first partnered with DHL in 2011, emphasizing the need for positive change among global communities that both organizations serve. At that time, they launched an earlier version of their current program called ‘A World United’. John Pearson, CEO of DHL Express shared his thoughts on this long-standing collaboration.
In related news from earlier this week, Manchester United updated its stadium regeneration plan. In an effort towards creating a 'Wembley Of The North', it has partnered with Trafford Council and Greater Manchester Combined Authority (GMCA). This move marks another significant step by the club towards enhancing its infrastructure while contributing positively to society.
The renewed partnership between Manchester United and DHL is a testament to their commitment towards social responsibility. It also highlights the power of sports in driving positive change, making it an exciting development for sports fans and sports betting enthusiasts alike.
