The Brazilian broadcasting giant Globo has retained the Brazilian national team's match rights. Globo has signed a fresh contract that gives them domestic rights to all of Brazil's home matches for another four years.
The Brazilian Football Confederation (CBF) announced recently the renewal of their partnership with Globo, crushing rumours that the CBF was seeking new broadcast partners.
Following the expiration of the last deal with Globo, Brazil's last friendly game against Morocco was broadcast on commercial broadcaster Band, which sparked rumours that CBF might move away from Globo.
CBF President Ednalod Rodriguez shared his thoughts on this renewal saying:
“We are happy to continue with this, which is a partnership that the fans already know and that has existed for many years.
“Undoubtedly, it is the ideal partner for our purpose of having the national team closer to the fans. With the broadcasts on different platforms, we were also able to take the emotion of our football to all corners of the country, reaching as many fans as possible.
“As president of the CBF, I am proud to celebrate another excellent contract at the height of the national team, which is the biggest winner in the world and which deserves all our recognition and appreciation.”
Brazilian Football Confederation is still looking for a broadcaster for away matches
The Globo network will broadcast all friendly matches and 2026 World Cup qualifiers that will be hosted by Brazil. The first assignment of the partnership is scheduled for the 17th and 20th of June, where Brazil will play Guinea and Senegal.
The games will be available on Globo's free-to-air network TV Globo, as well as the pay-TV channel SporTV, the ge.globo online, and the Globoplay OTT platform.
Fernando Manuel Pinto, Director of Sports Rights at Globo was delighted by the news of renewal as he said:
“It is with great satisfaction that we celebrate this new agreement with the CBF that guarantees another World Cup cycle with us. As has happened for many years, fans will be able to unite on Globo’s screens to follow the preparation of the national team and the dispute for another place in World Cups.”
Brazil's national team's away matches broadcasting rights are still to be decided by the CBF, and Globo currently does not hold these rights.
Apart from Brazil, Uruguayan Football Association (AUF), Paraguayan Football Association (APF), Ecuadorian Football Federation (EFE), and Venezuelan Football Federation (FVF) are also looking for domestic broadcasters for home matches and have issued Requests for Proposals (RFPs).
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