Ease Live, a leading technology company, has recently been granted a US patent for its proprietary graphical overlay technology. This innovative technology is the backbone of interactive live viewing experiences across streamed sports and entertainment.
The patented technology ensures that interactive data remains accurate and in sync with the stream at all times. This synchronization applies regardless of device or platform used to view the stream. The key elements such as stats, quizzes, polls, replays, sponsor graphics, contextual advertising and other on-stream elements align precisely with the live action.
This patent (No. 12,556,777) marks a significant milestone in Ease Live's ongoing mission to redefine sports viewing by making it more immersive and engaging for viewers.
Kjetil Horneland, chief executive officer of Ease Live, said:
“This patent reflects years of innovation and close collaboration with our partners across the global sports and live streaming ecosystem. In solving one of the core challenges in streaming interactivity – ensuring that data and graphics always match the moment being watched – it underpins state-of-the-art fan engagement and creates new commercial opportunities for content owners, broadcasters and rights holders.”
Enhancing viewer engagement across various sports
Ease Live's patented technology has been utilized across various sports broadcasts including basketball, baseball, ice hockey, football, tennis padel and motorsport. As exciting moments unfold - be it when a three-pointer drops in basketball or when a home run is hit in baseball - real-time overlays appear natively over the video without interrupting the action. These overlays enable interactive features such as polls and trivia which further enhance viewer engagement during these thrilling moments of sport events.
The patented technology of Ease Live boasts several key features. Firstly, it ensures synchronization across devices, meaning that the interactive elements on-screen stay in sync with live streams across all platforms and devices. Secondly, it introduces real-time overlays which appear over the video as major sporting actions occur – such as scoring goals or winning match points – without disrupting viewers' experience.
Thirdly, these overlays enable interactive features like polls or trivia that can be interacted with during live streams, adding an extra layer of engagement for viewers. Lastly, this technology offers enhanced advertising opportunities by accurately aligning sponsor graphics and contextual advertising with live action. This provides advertisers with improved opportunities to reach their target audience effectively. Ease Live's patented technology is set to redefine the way sports and entertainment are viewed by making them more interactive and engaging. This innovation not only enhances viewer experience but also opens up new avenues for advertisers to reach their target audience in a more effective manner.
