International sports streaming platform, DAZN, has announced a new global partnership with Tottenham Hotspur Women (Spurs), one of the leading teams in UK women’s football's top-tier Women’s Super League. This collaboration will provide Spurs fans with exclusive access to ancillary content around the team.
DAZN plans to establish a dedicated Spurs hub within its free women's soccer portal. The hub will feature content revolving around the women's team, including player interviews, behind-the-scenes footage, and shoulder content surrounding matches. The launch is set for the 2024-25 season and already includes 20 video content pieces. In addition to this rich array of content, fans can also look forward to exclusive benefits such as ticketing and merchandise discounts on the Spurs content hub.
Expanding free-to-air "Freemium" content library
The addition of a dedicated Spurs rail on DAZN marks another step in expanding its free-to-air “freemium” library of women’s soccer rights. Earlier this year, DAZN lifted its paywall for women’s soccer rights in the UK. This portfolio includes games from top leagues in Spain, Germany, France, Italy as well as action from the Women’s Saudi Premier League.
Most notably among these offerings is that DAZN holds global rights to European soccer's UEFA Women’s Champions League matches (UWCL). During its last cycle it was primarily covered for free. Esmeralda Negron - Chief Executive of Women's Sport at DAZN - spoke about their partnership with Tottenham Hotspur Women and their broader strategy towards promoting women's football.
DAZN women’s sport chief executive, Esmeralda Negron, said:
“By aggregating club content in one place and collaborating with Spurs to offer fans exclusive benefits and experiences, we are creating a platform that not only enhances the fan experience but also offers new opportunities for sponsor engagement, driving mutual growth and success.”
Tottenham Hotspur Women Managing Director, Andy Rodgers, said:
“Our partnership with DAZN presents a fantastic opportunity to continue growing our fanbase and comes at a perfect time. Following on what was a memorable 2023/24 campaign, we know demand for Tottenham Hotspur Women’s content has never been higher and DAZN’s global platform provides another avenue for our fans to get closer to the players and build a bond with the team ahead of the new season.”
This move comes after an impressive performance by Spurs in the 2023-24 season, where they reached the final of the Women's FA Cup domestic knockout competition, only to lose to Manchester United.
The partnership between DAZN and Tottenham Hotspur Women is a significant step towards promoting women's soccer. By providing a dedicated hub for Spurs content and expanding its free-to-air offerings, DAZN is making strides in increasing visibility and engagement around women's football. This move will undoubtedly be welcomed by sports fans and sports betting enthusiasts alike.
