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Crystal Palace announces partnership with Danish watch brand About Vintage

Stephen Forrester By Stephen Forrester, Staff Writer
Published: 18:00, 1 Nov 2023
Shutterstock
Shutterstock
New official watch partner will pay tribute to history of the Premier League club through its creations

New official watch partner will pay tribute to history of the Premier League club through its creations

Premier League club Crystal Palace has recently announced an exciting new partnership with Danish watch company, About Vintage. This collaboration marks the beginning of a unique venture as the two entities come together to create specially-designed Crystal Palace watches.

The partnership between Crystal Palace and About Vintage signifies a new era in sports merchandise. The Danish watch company is now the official watch partner of the team, and together they are set to launch a series of unique watches that will not only serve as a stylish accessory but also as a symbol of the club's rich history and legacy.

Thomas Andersen, Co-Founder of About Vintage, said:

“Our company’s purpose is to keep track of moments in time, which is why it felt so fitting to help celebrate the 100 Year anniversary of Selhurst Park."

“In partnership with Crystal Palace, we believe we have created a truly special timepiece to be enjoyed by dedicated fans and players alike.”

Watches will pay tribute to parts of Crystal Palace history

The first product to be launched under this partnership is the Selhurst Park 1924-2024 Sportchronograph. This watch features a new brushed stainless steel case, available in either a 3-link steel bracelet or a navy silicone strap. The design is sleek and modern, yet it holds a deep connection to the history of Crystal Palace.

The watch is more than just a timepiece; it's a tribute to the history of Crystal Palace. The dial of the watch is engraved with "South London & Proud" and "100 years at Selhurst Park", serving as an early celebration of the stadium's centenary in 2024. This feature makes the watch a must-have for any Crystal Palace fan, as it symbolizes their loyalty and pride for the club.

Crystal Palace Commercial Director, Barry Webber, said:

“As part of our commitment to our supporters to bring them a broad range of quality products, we’re delighted to announce this new partnership with About Vintage.

“About Vintage have strived to create a stylish watch built with precision and care, to help celebrate Selhurst Park’s upcoming centenary, which is a place in the hearts and minds of all Palace supporters.”

In addition to its stylish design and historical references, the Selhurst Park 1924-2024 Sportchronograph also boasts innovative features that cater to sports fans. The watch includes a pulsometer scale feature that can measure the wearer's heart rate. This feature is particularly useful for sports fans who want to keep track of their heart rate during intense matches.

Moreover, the stainless steel case back and crown of the watch feature the Crystal Palace crest and an embossed logo. This further enhances the watch's connection to the club and makes it a unique piece of merchandise for fans.

The world of sports merchandising continues to evolve

The partnership between Crystal Palace and About Vintage is a testament to the evolving landscape of sports merchandise. By combining style, history, and innovative features, the Selhurst Park 1924-2024 Sportchronograph is set to become a coveted item for sports fans and sports betting fans alike.

This collaboration sets a new standard for sports merchandise, proving that it can be both functional and a symbol of team pride.

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