Chelsea Football Club has launched an official podcast dedicated to its women's team, providing fans with exclusive behind-the-scenes access and insights. The new show, titled "We Are Chelsea," will focus on the current Women’s Super League champions.
"We Are Chelsea" aims to offer a unique perspective into the dressing room of the WSL champions. It will feature player reactions from recent matches and in-depth interviews with ever-present players. These interviews are set to provide a unique insight into how much the women’s game has grown since the inception of WSL in 2011.
The podcast is presented by Caroline De Moraes and produced by Crowd Branded on behalf of Chelsea. Crowd Branded is part of Crowd Network, known for producing many talent-led podcasts such as Beef’s Golf Club, The Geraint Thomas Cycling Club, The George Groves Boxing Club, and Captains hosted by Sam Warburton.
First episode covered the growing attention of women’s football
The first episode features players Erin Cuthbert and Guro Reiten. Cuthbert emphasizes on striking a balance at a time when women’s football is growing rapidly worldwide. She stresses ensuring that women's football retains its special connection with fans while consistently producing world-class moments on the pitch.
Future episodes promise exciting content including an interview with England and Chelsea captain Millie Bright who will share her journey to professional football stardom. Additionally, a 'Life In Blue' content strand will look back at some of the most memorable moments players have experienced wearing a Chelsea shirt.
Chelsea’s podcast is more than just a normal podcast for fans
"We Are Chelsea" can be accessed through various platforms including Apple Podcasts and Spotify as well as directly from club website or 5th Stand app or YouTube channel.
Claire Cronin, Chelsea FC chief marketing officer, said:
“The launch of a podcast dedicated to our women’s first team provides an opportunity to showcase the amazing world-class athletes who represent our club and connect them to our growing UK and global fanbases. We see the chance to tell the players’ stories through a long-form podcast, supported by short-form clip distribution across social media as an important part of our overall marketing strategy to drive the visibility of the fantastic people we are fortunate enough to have here.”
This initiative not only provides sports fans with exclusive insights but also contributes towards promoting women's football, making it more accessible and engaging for fans around the world. Whether you're a sports fan or a sports betting enthusiast, "We Are Chelsea" is sure to provide valuable insights into the world of women's football.
