AGCOM has put measures in place which it says the platform must adopt to prevent future malfunctions
Italian football fans were left outraged in recent weeks when they experienced significant interruptions in coverage of Serie A matches provided by live streaming platform DAZN. Owned by billionaire Len Blavatnik, DAZN became the first online only platform to secure domestic rights to a major European league when it won the bid for Serie A back in March.
The deal will last for three seasons and is worth €2.5bn. It contains a distribution partnership with the country's biggest telecomms giant Telecom Italia, who have been blamed in some quarters for the outages experienced by DAZN subscribers. Francois Godard of Enders Analysis said "Certainly the fault is with Telecom Italia"
Nonetheless, Italy's comms watchdog AGCOM conducted an investigation into the technical difficulties and has called upon DAZN to adopt new measures to prevent future problems. The streaming company had hoped to appease fans with offers of a refund but with the official bodies now involved, they will have to step up their efforts to ensure top quality streams.
AGCOM has said that DAZN must put these measures in place to avoid malfunctions on its platform and has also demanded the group create an efficient customer care service for users to report any issues.
The authority has also launched a new procedure to define quality parameters for the live streaming of Serie A matches. The idea is that if DAZN's coverage falls outside of these boundaries, compensation would need to be issued.
DAZN said in a statement that efforts to address these points are well underway. Part of the statement read: "We remain available to discuss with the watchdog in order to agree more efficient and fair solutions in the short term"
Despite these hiccups in the early stages of its entry into the football market, DAZN is expected to continue to grow in this area. Talks are said to be underway between the streaming app and BT about the possible acquisition of BT Sport.
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