Adidas has kicked off its FIFA World Cup 2026 campaign with a bang, unveiling a star-studded five-minute film titled "adidas Backyard Legends | The Greatest Football Story Ever Told." The campaign features an impressive line-up of celebrities, including actor Timothée Chalamet and football legends Lionel Messi and David Beckham.
The film follows the journey of actor Timothée Chalamet as he embarks on a mission to recruit a street football team. His goal? To challenge an undefeated team that has so far beaten every other team it's battled against. This narrative forms the backbone of the "Backyard Legends" film, adding an element of suspense and excitement for viewers.
In addition to Chalamet, Messi, and Beckham, the film also features Jude Bellingham, Zinedine Zidane, Bad Bunny, Alessandro Del Piero, Trinity Rodman and Lamine Yamal. This diverse cast brings together not only renowned footballers but also popular figures from music and acting industries - creating a unique blend that is sure to captivate audiences worldwide.
Behind-the-scenes
"Backyard Legends" was brought to life by Lola USA - formed from a combination of adam&eveDDB New York and 180 US - with production handled by Smuggler. Mark Molloy took on directorial duties for this ambitious project.
Timothée Chalamet, Hollywood actor, said:
“I used to dream of playing with these guys. You know, I was playing at Pier 40 as a kid, thinking about Beckham’s free kicks, Del Piero’s goals, and Zidane’s volleys – doing my own versions. I love this game, so it’s unbelievable to be doing this with adidas, captured with the best to ever do it. I’m a traditionalist, I don’t know soccer, I know football, and I can’t wait for this summer’s World Cup.”
Adidas' role in FIFA World Cup extends beyond this exciting campaign; they are also the official match ball provider and kit supplier to 14 federations competing at the tournament. This further solidifies their position as one of the leading brands in global sports culture.
With its star-studded cast led by Timothée Chalamet, Adidas' World Cup 2026 campaign is set to make a significant impact. The combination of an engaging narrative, high-profile celebrities, and the universal appeal of football promises to make "Backyard Legends" a memorable part of the build-up to FIFA World Cup 2026. Whether you're a sports fan or enjoy sports betting, this campaign offers plenty of excitement and anticipation for what's to come in the world of football.
