West Ham United and Intuit QuickBooks have joined forces to launch a unique advertising campaign that brings the fervor of football into the heart of East London's business community. The campaign features West Ham United men’s and women’s stars stepping off the pitch to support local businesses, while also promoting self-assessment tools for UK businesses.
The primary aim of this collaboration is to highlight and celebrate the resilience, hard work, and spirit of East London's small businesses. As part of this initiative, several players from West Ham United are seen engaging in various activities related to these local enterprises.
Players in unusual working environments
The 30-second spot unveils an unexpected side of players like Mohamed Kudus, Edson Alvarez, Guido Rodriguez, Michail Antonio, Katrina Gorry, Camila Saez and Manuela Pavi as they demonstrate their acting skills.
- Attacker Mohamed Kudus is seen adding his magic touch to Italian classics at Vita Bella.
- Mexico captain Edson Alvarez gets under the bonnet at Nationwide Vehicle Assistance alongside Guido Rodriguez.
- Women’s team star Katrina Gorry prepares fresh seafood for sale at Abbie Lou’s Seafood & Fish after Michail Antonio reels in the catch of the day with Osbourne & Sons Fishmongers.
- Defensive stalwart Camila Saez hammers away at PGR Builders & Timber Merchants in Romford.
With January 31 marking an important self-assessment deadline for UK businesses, this campaign aims not only to entertain but also educate. It seeks to empower small business owners by encouraging them to take control over their finances ahead of tax season.
Meet 'The Hammers' campaign
Dubbed "Meet The Hammers", this innovative ad campaign will be prominently featured across the club’s digital platforms. It offers a unique blend of sports and business, showcasing how teamwork and dedication are as crucial in the business world as they are on the football pitch.
This collaboration between West Ham United and Intuit QuickBooks is more than just an advertising campaign. It's a celebration of East London's small businesses, a testament to their resilience, and an effort to provide them with tools for financial success.
