The 2023 NBA Draft has set a new record for TV ratings, with an average audience of 3.74 million viewers on ESPN and ABC. This is a significant increase of 23% compared to last year's draft.
The first round of the draft was particularly popular, drawing in an average audience of 4.93 million viewers across both networks, which is a YoY increase of 24%. The peak audience during the first round reached an impressive 6.09 million viewers.
One reason for the increased interest in this year's draft was the presence of Victor Wembanyama, a highly touted young player from France who was selected as the number one pick by the San Antonio Spurs.
ESPN also played a role in driving up viewership by giving greater attention to the event and expanding its programming slate around it.
This surge in ratings reflects not only growing excitement around NBA drafts but also demonstrates that basketball continues to be one of America's most beloved sports.
As we move forward into the NBA pre-season and Summer League games, fans can expect more thrilling action on both ESPN and NBA TV starting from July 3rd.
NBA has perfectly utilised digital engagement with broadcasting
In addition to record-breaking draft ratings, last season's NBA playoffs achieved their highest ratings in five years with an average audience of 5.47 million viewers per game tuning in. This further solidifies basketball as must-watch television for sports enthusiasts across all ages.
It is worth noting that digital engagement with NBA content has also been at an all-time high during this past regular season, demonstrating how fans are increasingly consuming sports through online platforms and social media channels alongside traditional TV broadcasts.
NBA has successfully built a strong presence on social media platforms. By embracing digital trends, the league has effectively reached out to a wider audience, including younger demographics.
This strategic approach has bolstered interest in the NBA Draft, as fans engage in real-time discussions, share reactions, and participate in online communities.
The interconnectedness between televised broadcasts and social media generates a dynamic atmosphere that enhances the overall viewer experience.
Furthermore, the NBA Draft's timing contributes to its success. Held during the off-season, the event provides fans with a taste of basketball action when no live games are taking place. This fills the void and keeps fans connected to the sport, ensuring their continued engagement and anticipation for the upcoming season.
Overall, these numbers reflect not only increased interest among existing basketball fans but also indicate potential growth opportunities within younger generations such as Gen Alpha and Gen Z who are active users on social media networks like Zigazoo - which could become crucial platforms for reaching these demographics moving forward.
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