Popular streamer and recent stakeholder in the National League club, KSI, is set to livestream Dagenham & Redbridge's National League South match against Hampton & Richmond. This exciting development not only marks a new era in sports broadcasting but also promises to bring non-league football closer to millions of fans worldwide.
Earlier this year, KSI made headlines when he purchased a stake in the Dagenham & Redbridge football club. His investment was seen as an innovative move that could potentially revolutionize how sports are consumed by fans. Now, he is taking his involvement one step further by bringing the game directly to his over 17.5 million subscribers on YouTube.
The upcoming Dagenham & Redbridge vs Hampton & Richmond will be streamed live on 28 March on KSI's YouTube channel. In collaboration with the National League broadcaster DAZN and the football club itself, they hope that this could become the most-watched National League fixture ever. This initiative aims not just at breaking viewership records but also at showcasing non-league football's passion, quality, and authenticity while introducing new audiences to the matchday experience at Dagenham & Redbridge.
More than just a game
Beyond just showing action from the match itself, this livestream seeks to "shine a spotlight" on non-league football as per an official press release announcing this news. It aims at providing viewers with an immersive experience that captures all aspects of a typical matchday - from pre-match anticipation right through post-match analysis.
Further details about what exactly will be covered during this livestream are yet to be released but given its potential reach and impact; it is safe to say that it will offer more than just a regular broadcast.
Pete Oliver, CEO of growth markets at DAZN, said:
“It’s incredible to see someone with KSI’s global reach and cultural influence shine a spotlight on Dagenham & Redbridge and the National League. Moments like this show what’s possible when football, creators, and modern distribution come together to reach entirely new audiences.
“DAZN’s partnership with the National League is built around innovation and growth. We’re helping clubs expand their fanbases, tell their stories globally, and embrace a digitalfirst future. By combining the authenticity of nonleague football with DAZN’s global platform, technology, and marketing capabilities, we’re giving clubs the tools to thrive in a new era for the game.”
This move by KSI, DAZN, and Dagenham & Redbridge is an exciting development for sports fans and sports betting enthusiasts alike. It not only promises to bring the game closer to fans but also has the potential to redefine how sports are consumed in this digital age. With millions of viewers expected to tune in on 28 March, this could indeed be a game-changer for non-league football and beyond.
