The first-ever Kings World Cup Nations, a seven-a-side international soccer tournament, has made a significant impact on the global sports scene. The event not only set new viewership records but also generated an impressive number of social media impressions.
Over the course of ten days, the inaugural edition of the Kings World Cup Nations attracted 100 million viewers worldwide. This remarkable achievement was facilitated by broadcasting across various platforms such as Twitch, YouTube, Kick, TikTok and Facebook. More than 75 different channels featured coverage for this groundbreaking event. In addition to traditional viewing methods, team presidents - including renowned content creators like US social media star Jake Paul - streamed games live on their individual channels. This innovative approach helped to broaden audience reach and engagement.
The tournament didn't just make waves in terms of viewership; it also created a significant buzz online. The Kings World Cup Nations generated an astounding 1.5 billion impressions on various social media platforms - further testament to its global appeal and popularity. One highlight was Brazil's victory over Columbia in the final at Allianz Stadium – home ground for Serie A club Juventus – which drew more than 40,000 fans in attendance.
International collaboration & coverage
The tournament is based on the Kings League format co-founded by former Barcelona and Spain defender Gerard Piqué and features teams from around the globe.
Coverage extended beyond digital platforms with traditional media partners playing a crucial role in broadcasting matches internationally. These included CBS Golazo Network in the US; ESPN and Disney+ across Latin America; Sky Sport in Italy; MBC and Saudi Sports Company (SSC) covering Middle East & North Africa region; DAZN providing coverage for Japan & Australia audiences. Reflecting on the success of the inaugural Kings World Cup Nations, Djamel Agaoua, Chief Executive of Kings League, expressed his satisfaction.
Djamel Agaoua, chief executive Kings League, said:
“The success of Kings World Cup Nations is beyond our expectations with these numbers for viewership and engagement. All of us at Kings League would like to thank the players and coaches for making the Kings World Cup Nations tournament an incredibly emotional experience and congratulate our champions – Brazil – for being worthy winners.
“Furthermore, to our incredible fans around the world, thank you for your support and engagement as we continue to strive to bring you the most exciting brand of football in the world. Thank you to our partners for their support and belief in Kings League, to the legends who joined our adventure and to our team – the best in the world – for organising the entire tournament in less than six months.”
The inaugural edition of the Kings World Cup Nations has set a high bar for future tournaments. Its global reach and impressive engagement figures demonstrate not only the popularity of soccer but also how innovative broadcasting strategies can significantly enhance viewer experience and engagement. As sports fans and sports betting enthusiasts alike look forward to future editions, it's clear that this tournament has made its mark on the international stage.
