AzamTV, a pay-TV broadcaster based in Tanzania, has secured non-exclusive rights to broadcast Spanish soccer’s LaLiga games in Sub-Saharan Africa for the next five seasons. This long-term agreement will commence with the 2024-25 campaign and extend through to the 2028-29 season.
The broadcasting rights will be shared within the region with international broadcasting giant Canal Plus. The latter currently holds French-language rights under a multi-year deal signed at the start of the 2022-23 campaign.
AzamTV is set to replace its pay-TV rival SuperSport as an English-language broadcaster for LaLiga in Sub-Saharan Africa. SuperSport's contract extends until the end of the 2023-24 season.
AzamTV to provide comprehensive coverage for LaLiga games
As part of this new deal, AzamTV promises comprehensive coverage that goes beyond live matches. Fans can look forward to highlights, analysis, interviews and behind-the-scenes content that provide a more immersive experience into Spanish football culture.
In addition to securing rights for Spain’s top-tier league, AzamTV has also acquired broadcasting rights for Spain’s second-tier Segunda Division matches. This move ensures fans have access to a wider range of Spanish football action.
Melcior Soler, LaLiga audiovisual director, said:
“At LaLiga we always look for best-in-class partners to deliver Spanish football to fans everywhere and we are delighted to work with AzamTV to deliver our premium audiovisual product to our fans in the Sub-Saharan region.”
Sub-Saharan African players also making noise in LaLiga
This development is particularly significant considering several Sub-Saharan African players are currently contracted to LaLiga teams. These include Atletic Club striker Iñaki Williams from Ghana; Valencia’s Mouctar Diakhaby from Guinea; Villarreal's Eric Bailly and Celta Vigo's Jonathan Bamba both from Ivory Coast; and Real Sociedad's Umar Sadiq from Nigeria.
The acquisition by AzamTV not only brings these players closer home but also provides a platform for showcasing their talent to local fans. This could potentially inspire more young African players to aspire towards international football careers.
The acquisition of LaLiga broadcasting rights by AzamTV marks a significant milestone in the broadcaster's growth and commitment to delivering quality sports content. As the 2024-25 season approaches, sports fans and betting enthusiasts across Sub-Saharan Africa can look forward to enjoying Spanish soccer like never before.
