Why crypto brands are all over football shirts — and what it means for fans who play

ByCraig Hanson, Editor-in-Chief

Published: 17:21, 1 Sep 2026Updated: 17:29, 1 Sep 2026

IMAGO / Mark Pain

See why crypto brands sponsor football clubs, how betting and poker fit into the trend, and what fans should check before using crypto services

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Why crypto brands are all over football shirts — and what it means for fans who play

Why crypto brands are all over football shirts — and what it means for fans who play

about 1 hour ago

Scott McTominay set for heart procedure and Scotland absence

Scott McTominay set for heart procedure and Scotland absence

about 5 hours ago

Everton welcome back Jack Grealish and sign Ainsley Maitland-Niles

Everton welcome back Jack Grealish and sign Ainsley Maitland-Niles

about 5 hours ago

Aston Villa welcome new signings Ibrahim Mbaye and Taylor Harwood-Bellis

Aston Villa welcome new signings Ibrahim Mbaye and Taylor Harwood-Bellis

about 6 hours ago

UEFA’s lawyers claim the World Cup was deliberately undervalued at around £15bn

UEFA’s lawyers claim the World Cup was deliberately undervalued at around £15bn

about 6 hours ago

Gary Lineker urges Roy Keane to “sign up” for The Rest Is Football podcast

Gary Lineker urges Roy Keane to “sign up” for The Rest Is Football podcast

Why crypto brands are all over football shirts — and what it means for fans who play

Why crypto brands are all over football shirts — and what it means for fans who play

about 1 hour ago

Scott McTominay set for heart procedure and Scotland absence

Scott McTominay set for heart procedure and Scotland absence

about 5 hours ago

Everton welcome back Jack Grealish and sign Ainsley Maitland-Niles

Everton welcome back Jack Grealish and sign Ainsley Maitland-Niles

about 5 hours ago

Aston Villa welcome new signings Ibrahim Mbaye and Taylor Harwood-Bellis

Aston Villa welcome new signings Ibrahim Mbaye and Taylor Harwood-Bellis

about 6 hours ago

UEFA’s lawyers claim the World Cup was deliberately undervalued at around £15bn

UEFA’s lawyers claim the World Cup was deliberately undervalued at around £15bn

about 6 hours ago

Gary Lineker urges Roy Keane to “sign up” for The Rest Is Football podcast

Gary Lineker urges Roy Keane to “sign up” for The Rest Is Football podcast

Match Predictions

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Real Sociedad’s Dominance: 4 Wins in 5 vs Espanyol – LaLiga Showdown Promises Goals

Girona vs Elche LaLiga Showdown: 78% Chance of 3+ Goals Amid Defensive Struggles

Girona vs Elche LaLiga Showdown: 78% Chance of 3+ Goals Amid Defensive Struggles

Celta Vigo vs Sevilla LaLiga Clash: 80% Chance of Over 2.5 Goals Backed by Dominant Home Stats

Celta Vigo vs Sevilla LaLiga Clash: 80% Chance of Over 2.5 Goals Backed by Dominant Home Stats

Valencia vs Barcelona LaLiga: 81% Chance of 3+ Goals in High-Scoring Clash

Valencia vs Barcelona LaLiga: 81% Chance of 3+ Goals in High-Scoring Clash

Rayo Vallecano’s 7-Game Streak Faces Alaves: LaLiga Clash Set for Goals

Rayo Vallecano’s 7-Game Streak Faces Alaves: LaLiga Clash Set for Goals

Real Madrid’s 21-Game Home Streak vs Athletic Bilbao: LaLiga’s Safest Bet?

Real Madrid’s 21-Game Home Streak vs Athletic Bilbao: LaLiga’s Safest Bet?

Real Sociedad’s Dominance: 4 Wins in 5 vs Espanyol – LaLiga Showdown Promises Goals

Real Sociedad’s Dominance: 4 Wins in 5 vs Espanyol – LaLiga Showdown Promises Goals

Girona vs Elche LaLiga Showdown: 78% Chance of 3+ Goals Amid Defensive Struggles

Girona vs Elche LaLiga Showdown: 78% Chance of 3+ Goals Amid Defensive Struggles

Celta Vigo vs Sevilla LaLiga Clash: 80% Chance of Over 2.5 Goals Backed by Dominant Home Stats

Celta Vigo vs Sevilla LaLiga Clash: 80% Chance of Over 2.5 Goals Backed by Dominant Home Stats

Valencia vs Barcelona LaLiga: 81% Chance of 3+ Goals in High-Scoring Clash

Valencia vs Barcelona LaLiga: 81% Chance of 3+ Goals in High-Scoring Clash

Rayo Vallecano’s 7-Game Streak Faces Alaves: LaLiga Clash Set for Goals

Rayo Vallecano’s 7-Game Streak Faces Alaves: LaLiga Clash Set for Goals

Real Madrid’s 21-Game Home Streak vs Athletic Bilbao: LaLiga’s Safest Bet?

Real Madrid’s 21-Game Home Streak vs Athletic Bilbao: LaLiga’s Safest Bet?