WSC Sports, a leading provider of sports-focused video content, has entered into a strategic partnership with pay-TV giant Sky Deutschland. The collaboration will see WSC Sports producing AI-powered video content for Sky Deutschland's extensive sports offerings.
WSC Sports is renowned for its proprietary AI software that transforms broadcasts into short-form video content. This content is then utilized on customers' social media accounts, streaming platforms and consumer-facing web outlets. The partnership with Sky Deutschland will leverage this technology, enhancing the network's sports content with AI-powered videos.
In addition to short-form content, Sky Deutschland will also use WSC Sports’ platform for the creation of long-form video content. This content will be broadcast across its linear TV channels, providing viewers with a more immersive and engaging sports viewing experience.
Aviv Arnon, chief businesses development officer at WSC Sports, said:
“This is a hugely important partnership for WSC Sports. Sky is known for broadcasting excellence and innovation so it is gratifying that they see the value our technology brings and how it can complement and amplify their award-winning sports content.”
“The scale of this partnership is a testament to the advanced capabilities of our platform that enables us to support longer-form content with the same speed and accuracy as short-form social videos.”
Real-time sports highlights
WSC Sports will also produce real-time highlights of sports action from Sky broadcasts. These highlights will be displayed on OneBox, Google’s display box within a result on its search engine. This feature allows businesses to provide video content directly within search results, enhancing visibility and accessibility for sports fans.
This partnership with Sky Deutschland is the latest in a series of deals that WSC Sports has struck with global sports broadcasters. Recently, the company partnered with Southeast Europe-based media company United Media. The deal involves WSC supplying United Media with localized real-time highlights of various sports leagues for display on its digital platforms.
WSC Sports also collaborates directly with sports clubs to create bespoke video content through AI. A recent example of this is the company's partnership with Premier League club Tottenham Hotspur.
The partnership between WSC Sports and Sky Deutschland marks a significant step forward in the use of AI in sports broadcasting. By leveraging WSC Sports' innovative AI technology, Sky Deutschland will be able to provide its viewers with a more engaging and immersive sports viewing experience.
This collaboration also highlights the growing trend of integrating AI technology into sports broadcasting, a trend that is set to revolutionize the industry.
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