West Ham United, in collaboration with Lyca Mobile, has launched a unique content series titled 'Hotspots'. This innovative campaign aims to bring the club's players closer to London's diverse cultures while exploring football, food, and community.
The Hotspots campaign is designed to tell the stories of local businesses and provide them with exposure across West Ham’s social media channels. The initiative aligns perfectly with Lyca Mobile's values of connection, culture, and local community. It also serves as a platform for showcasing the global identity of West Ham within its local community.
The first episode saw players Crysencio Summerville and Aaron Wan-Bissaka visiting Barge East in Hackney Wick - a location near West Ham’s London Stadium home. During their visit, they met executive chef Gavin Gordon who is not only a semi-finalist in MasterChef Professionals but also an ardent fan of West Ham United from Stratford. This episode successfully combined elements of football fandom with culinary expertise, offering viewers an engaging mix that goes beyond traditional sports content.
Frank Wiemann, group CMO Lyca Group, said:
“At Lyca Mobile, we are proud to continue our long-standing partnership with West Ham United through the launch of ‘Hotspots.’ This series is a celebration of connections, community and values that are at the heart of both our brand and the Club. By showcasing the diverse culinary gems of London, we’re highlighting the local businesses that make our community unique while giving West Ham United fans an exciting new way to engage with the players and the rich diversity surrounding us.”
More players & hidden culinary dotspots
Fans can look forward to more episodes in the coming months which will feature additional players from the club exploring hidden culinary hotspots around London. These episodes will continue to highlight local businesses while providing fans with unique insights into their favorite players' off-field interests.
The first episode is now available on all official social media channels of West Ham United for fans worldwide to enjoy.
This innovative partnership between West Ham United and Lyca Mobile offers an exciting new way for fans to connect with their favorite team while supporting local businesses. The ‘Hotspots’ series promises not only engaging content but also a platform for local businesses to gain exposure. It's a win-win situation for the club, its fans, and the local community.
