Viettel Telecom, a leading telecommunications company in Vietnam, has successfully secured exclusive domestic rights to the Euro 2024. This significant development marks a new chapter in the broadcasting of major soccer events in Vietnam.
In an unprecedented move, all 51 Euro 2024 matches from the competition set to take place in Germany will be broadcasted on Viettel Telecom's TV360 television streaming application. This means that sports fans and sports betting enthusiasts across Vietnam will have unparalleled access to one of soccer's most prestigious tournaments right at their fingertips.
TV360 is not only set to broadcast all matches but also holds exclusive rights for distribution of the tournament across all television platforms and social media within Vietnam. This comprehensive coverage ensures that no matter where you are or what platform you prefer, you won't miss out on any action from Euro 2024.
The deal was brokered with CAA Eleven agency, which is UEFA’s exclusive sales agent for its national team competitions.
The decision of UEFA to switch broadcasters represents increased competition in the Vietnamese market
This agreement signifies a shift from previous broadcasters as Euro 2020 (which was played in 2021 due to pandemic-related delays) was shown by Vietnam Television - the country’s national broadcaster. The transition of broadcasting rights showcases Viettel Telecom's growing influence and commitment towards enhancing sports viewing experience for Vietnamese audiences.
Viettel Telecom’s deal for Euro 2024 isn't standalone; it forms part of a broader agreement concerning rights to UEFA national team competitions in Vietnam until 2028. This includes UEFA Nations League matches, further expanding Viettel's portfolio and solidifying its position as a key player in sports broadcasting within the country.
UEFA has been actively concluding several recent broadcast deals for Euro 2024 globally as well. For instance, BNT and Nova have acquired rights in Bulgaria, while Globo and CazéTV - a Brazilian YouTube channel run by prominent streamer Casimiro Miguel - have secured rights in Brazil.
Viettel Telecom's acquisition of exclusive broadcasting rights for the 2024 UEFA European Championship marks an exciting time for sports fans and sports betting enthusiasts in Vietnam. With comprehensive coverage across multiple platforms, viewers can look forward to enjoying every moment of this highly anticipated soccer tournament.