TikTok, the popular social media platform known for its short-form videos, has joined forces with the Tour de France and Tour de France Femmes as an official supplier. This partnership will allow TikTok users to experience these prestigious cycling events in a whole new way.
One of the key features of this collaboration is the use of hashtags to promote each individual stage. Hashtags such as #Bilbao and #ChampsElysees will be used to highlight specific moments and create excitement among fans. In addition, there will be daily content on TikTok's official @LeTourDeFrance account, providing behind-the-scenes access and exclusive footage.
To further enhance user engagement, TikTok has also created a dedicated search page called #TourdeFrance. This page allows teams, riders, partners and fans to share their own videos related to the Tour de France. Essentially, it serves as a hub for all things Tour de France on TikTok.
The Tour de France is scheduled to take place from July 1st-23rd, followed immediately by the Tour de France Femmes from July 23rd-30th.
Marlène Masure, general manager of operations at TikTok France, Benelux and Southern Europe, said:
“We are extremely proud to be partnering with the 2023 edition of the Tour de France. The creativity of the TikTok community will bring an undeniably fresh perspective to both the men’s and women’s competition, as well as unrivalled visibility, along with the commitment and dedication of these extraordinary athletes!”
Julien Goupil, media and partnerships director at Tour de France organiser A.S.O added:
“The uniqueness of the content offered by TikTok is a perfect match for the Tour de France’s ambition: to make the event known everywhere, to everyone and with the spontaneous and creative eye of fans. The content created at the roadside will enhance existing coverage and bring the public together around the event even more widely.”
This strategic alliance between one of cycling's most iconic races and one of today's leading social media platforms highlights how sports organisations are adapting their strategies to reach wider audiences through digital channels like never before. By leveraging platforms like TikTok which have a massive user base, the Tour de France and Tour de France Femmes are ensuring that fans from all over the world can experience these races in an innovative and interactive way.
As more sports events continue to embrace social media platforms as a means of engaging with fans, it is clear that this trend will only grow stronger. The use of hashtags, behind-the-scenes content and user-generated videos allows for a deeper connection between athletes, teams, organizers and fans. This collaboration between TikTok and the Tour de France sets a precedent for future partnerships in the sports industry.
So, get ready to hop on your virtual bike because thanks to TikTok you'll have front-row seats to one of cycling's most prestigious events - the Tour de France.
Stick with Sporticos for more Sports Streams News.
