talkSPORT, a renowned sports broadcaster, is taking a significant leap forward in its content strategy. The company has announced the launch of state-of-the-art in-house studios at its News UK headquarters located at London Bridge. This move is part of talkSPORT's broader initiative to expand audience reach across audio and video platforms.
The broadcaster's primary objective behind this strategic shift is to ensure that the brand resonates with sports fans wherever they are. By offering live sport, breaking news, and lively opinion pieces through these new studios, talkSPORT aims to be "everywhere sports fans are".
The first show broadcasted from these new facilities was White & Jordan, aired live from The News Building in London. This marks the beginning of an exciting era for the brand as it ventures into more video-optimised content.
Liam Fisher, head of talkSPORT, said:
“talkSPORT is the pre-eminent destination for sports fans across the UK and well-beyond. We’ve long been the world’s largest sports radio network, but our audience growth on video platforms has been phenomenal, and we were determined to create studios designed to ensure every single moment popped visually, whether that be on SmartTV, on YouTube, online or within the talkSPORT app. talkSPORT is everywhere our audiences are, and growing fast.”
Transitioning onto Smart TV platforms
In addition to launching new studios, talkSPORT has also made strides on Smart TV platforms by delivering visual-first content. The broadcaster recently partnered with several leading Smart TV providers including LG Channels, FireTV, Apple TV, Google TV and Samsung TV Plus. This transition onto Smart TVs represents another step towards achieving their goal of being omnipresent for sports fans and bettors alike. It not only allows them to tap into a larger audience base but also enhances viewer engagement by providing visually appealing content.
Over the past year alone, talkSPORT’s YouTube channels have garnered over 450 million views - a testament to their successful digital strategy so far. With this impressive growth rate on one platform alone shows how much potential there is for further expansion across other digital platforms. By leveraging their newly launched state-of-the-art studios along with partnerships with major smart tv providers and strong presence on YouTube; talkSPORT seems well-positioned to drive audience growth across both audio and video platforms.
talkSPORT's move towards a video-first approach is a strategic decision that reflects the changing landscape of sports broadcasting. As more sports fans turn to digital platforms for their sporting content, broadcasters like talkSPORT are adapting to meet these evolving demands. With its new in-house studios and partnerships with Smart TV providers, talkSPORT is poised to deliver engaging and informative content that caters perfectly to the needs of today's sports fans and betting enthusiasts.
